{"id":620,"date":"2026-09-23T17:07:04","date_gmt":"2026-09-23T09:07:04","guid":{"rendered":"https:\/\/durianjournal.com\/sg\/?p=620"},"modified":"2026-09-23T17:07:04","modified_gmt":"2026-09-23T09:07:04","slug":"is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b","status":"publish","type":"post","link":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/","title":{"rendered":"Is Premium LinkedIn Sales Navigator Worth It for SG B2B"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>For Singapore B2B professionals weighing the S$99 monthly premium, Sales Navigator&#8217;s advanced filters and InMail credits can deliver strong ROI when used consistently on quality leads, but free LinkedIn often suffices for relationship-driven local markets.<\/p>\n<\/div>\n<h2>Monthly Subscription Versus Lead Generation Value<\/h2>\n<p>Sales Navigator Premium costs approximately S$99 per month per user in Singapore. For a small B2B team of three, that adds up to S$3,564 annually \u2013 a significant outlay. The key ROI driver is lead conversion. If you close one extra deal per quarter worth S$5,000 or more, the subscription quickly pays for itself. In Singapore\u2019s competitive B2B sectors like professional services or tech, where deal sizes often exceed S$10,000, even a modest improvement in response rates from premium-specific features such as advanced lead filters and saved searches can make the cost negligible. However, for low-ticket items (under S$500 per sale), the math becomes far less favorable.<\/p>\n<h2>Comparing Free LinkedIn to Premium Navigator<\/h2>\n<p>The free LinkedIn version limits profile searches to 100 per week and restricts advanced filters like company size, industry, or seniority. Premium allows unlimited searches and deeper Boolean queries. For Singapore B2B targeting specific verticals (e.g., fintech, logistics), these filters save hours of manual browsing. The free version also provides only 5 InMail credits per month; Premium gives 50, enabling direct outreach to decision makers. Yet for professionals who already have a warm network and rely mainly on referrals, free LinkedIn combined with a good profile often generates sufficient leads without the extra cost.<\/p>\n<h2>Real User Feedback from Singapore B2B Teams<\/h2>\n<p>Interviews with sales reps in Singapore reveal mixed sentiment. Tech startups in the CBD report that Premium helped them penetrate C\u2011level contacts at local multinationals, citing the \u201clead recommendations\u201d feature as particularly useful. Conversely, old\u2011school B2B service firms in financial services found Premium redundant, saying their clients prefer phone calls over InMails. Several users noted that the \u201caccount insights\u201d (e.g., company news, hiring trends) are valuable for timely outreach but require daily discipline to act on. Overall, satisfaction correlates strongly with usage: those logging in weekly see higher conversion than sporadic users.<\/p>\n<h2>Calculating Break Even for Small Business<\/h2>\n<p>For a Singapore SME with a small sales team (1\u20112 people), break\u2011even occurs when premium tools generate at least 2 extra monthly leads that close. Use this simple formula: monthly cost (S$99) divided by average commission per deal. If your average commission is S$500 per closed lead, you need 0.2 extra leads per month \u2013 easily achieved. But if your average deal is S$50, you would need 2 extra closed deals monthly, a tougher target. Additionally, factor in time saved: premium\u2019s \u201csaved search alerts\u201d can cut research time by 10 hours\/month, worth S$400 at a billing rate of S$40\/hour. That alone justifies the subscription for time\u2011crunched founders.<\/p>\n<h2>When to Upgrade for Better B2B Results<\/h2>\n<p>Upgrade immediately if you consistently target new companies outside your existing network, especially in crowded Singapore B2B segments like enterprise software or consulting. Also upgrade if your sales cycle requires multiple touchpoints \u2013 premium\u2019s \u201cwho\u2019s viewed your profile\u201d and \u201caccount alerts\u201d help time follow\u2011ups. Avoid upgrading if your leads come mainly from trade shows, referrals, or local chambers of commerce, or if you are a solo agent with a massive existing contact list. For most SG B2B professionals, a one\u2011month trial followed by three months of paid use is a low\u2011risk way to test worth.<\/p>\n<h3>Core Comparison Table: Free vs Premium for SG B2B<\/h3>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Feature<\/th>\n<th>Free LinkedIn<\/th>\n<th>Premium Sales Navigator<\/th>\n<th>SG B2B Value<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Monthly cost<\/td>\n<td>S$0<\/td>\n<td>S$99<\/td>\n<td>High cost for low\u2011volume sellers<\/td>\n<\/tr>\n<tr>\n<td>Search limitations<\/td>\n<td>100 per week<\/td>\n<td>Unlimited<\/td>\n<td>Critical for large account lists<\/td>\n<\/tr>\n<tr>\n<td>InMail credits<\/td>\n<td>5 per month<\/td>\n<td>50 per month<\/td>\n<td>Enables mass outreach to prospects<\/td>\n<\/tr>\n<tr>\n<td>Advanced filters<\/td>\n<td>Basic only<\/td>\n<td>Company size, industry, seniority<\/td>\n<td>Vital for targeting specific SG verticals<\/td>\n<\/tr>\n<tr>\n<td>Lead recommendations<\/td>\n<td>None<\/td>\n<td>AI\u2011powered suggestions<\/td>\n<td>Saves research time for new markets<\/td>\n<\/tr>\n<tr>\n<td>CRM integration<\/td>\n<td>No<\/td>\n<td>Yes (Salesforce, HubSpot)<\/td>\n<td>Essential for systematic pipeline management<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: For Singapore B2B professionals weighing the S$99 monthly premium, Sales Navigator&#8217;s advanced filters and InMail credits can deliver strong ROI when used consistently on quality leads, but free LinkedIn often suffices for relationship-driven local markets. Monthly Subscription Versus Lead Generation Value Sales Navigator Premium costs approximately S$99 per month per user in Singapore. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":980,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[36],"class_list":["post-620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Premium LinkedIn Sales Navigator Worth It for SG B2B - Durian Journal Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Premium LinkedIn Sales Navigator Worth It for SG B2B - Durian Journal Singapore\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: For Singapore B2B professionals weighing the S$99 monthly premium, Sales Navigator&#8217;s advanced filters and InMail credits can deliver strong ROI when used consistently on quality leads, but free LinkedIn often suffices for relationship-driven local markets. Monthly Subscription Versus Lead Generation Value Sales Navigator Premium costs approximately S$99 per month per user in Singapore. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Durian Journal Singapore\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-23T09:07:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/07\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/person\\\/0e6610505b4d797cdad678b0eac49315\"},\"headline\":\"Is Premium LinkedIn Sales Navigator Worth It for SG B2B\",\"datePublished\":\"2026-09-23T09:07:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\\\/\"},\"wordCount\":700,\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b-1.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\\\/\",\"name\":\"Is Premium LinkedIn Sales Navigator Worth It for SG B2B - Durian Journal Singapore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b-1.webp\",\"datePublished\":\"2026-09-23T09:07:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/durianjournal.com\\\/sg\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\\\/#primaryimage\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b-1.webp\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b-1.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Premium LinkedIn Sales Navigator Worth It for SG B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\",\"name\":\"Durian Journal Singapore\",\"description\":\"Singapore\u2019s Freshest News, Trends &amp; Insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\",\"name\":\"Durian Journal Singapore\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"width\":578,\"height\":196,\"caption\":\"Durian Journal Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/person\\\/0e6610505b4d797cdad678b0eac49315\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Premium LinkedIn Sales Navigator Worth It for SG B2B - Durian Journal Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/","og_locale":"en_US","og_type":"article","og_title":"Is Premium LinkedIn Sales Navigator Worth It for SG B2B - Durian Journal Singapore","og_description":"Quick Summary: For Singapore B2B professionals weighing the S$99 monthly premium, Sales Navigator&#8217;s advanced filters and InMail credits can deliver strong ROI when used consistently on quality leads, but free LinkedIn often suffices for relationship-driven local markets. Monthly Subscription Versus Lead Generation Value Sales Navigator Premium costs approximately S$99 per month per user in Singapore. [&hellip;]","og_url":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/","og_site_name":"Durian Journal Singapore","article_published_time":"2026-09-23T09:07:04+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/07\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b-1.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/#article","isPartOf":{"@id":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/"},"author":{"name":"becky fung","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/person\/0e6610505b4d797cdad678b0eac49315"},"headline":"Is Premium LinkedIn Sales Navigator Worth It for SG B2B","datePublished":"2026-09-23T09:07:04+00:00","mainEntityOfPage":{"@id":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/"},"wordCount":700,"publisher":{"@id":"https:\/\/durianjournal.com\/sg\/#organization"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/07\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b-1.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/","url":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/","name":"Is Premium LinkedIn Sales Navigator Worth It for SG B2B - Durian Journal Singapore","isPartOf":{"@id":"https:\/\/durianjournal.com\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/#primaryimage"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/07\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b-1.webp","datePublished":"2026-09-23T09:07:04+00:00","breadcrumb":{"@id":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/#primaryimage","url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/07\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b-1.webp","contentUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/07\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b-1.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/durianjournal.com\/sg\/is-premium-linkedin-sales-navigator-worth-it-for-sg-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/durianjournal.com\/sg\/"},{"@type":"ListItem","position":2,"name":"Is Premium LinkedIn Sales Navigator Worth It for SG B2B"}]},{"@type":"WebSite","@id":"https:\/\/durianjournal.com\/sg\/#website","url":"https:\/\/durianjournal.com\/sg\/","name":"Durian Journal Singapore","description":"Singapore\u2019s Freshest News, Trends &amp; Insights","publisher":{"@id":"https:\/\/durianjournal.com\/sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/durianjournal.com\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/durianjournal.com\/sg\/#organization","name":"Durian Journal Singapore","url":"https:\/\/durianjournal.com\/sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/logo\/image\/","url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","contentUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","width":578,"height":196,"caption":"Durian Journal Singapore"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/person\/0e6610505b4d797cdad678b0eac49315","name":"becky fung","url":"https:\/\/durianjournal.com\/sg\/author\/beckyfung\/"}]}},"authors":[{"term_id":36,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/comments?post=620"}],"version-history":[{"count":2,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/620\/revisions"}],"predecessor-version":[{"id":975,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/620\/revisions\/975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/media\/980"}],"wp:attachment":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/media?parent=620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/categories?post=620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/tags?post=620"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/ppma_author?post=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}