{"id":607,"date":"2026-09-23T17:05:50","date_gmt":"2026-09-23T09:05:50","guid":{"rendered":"https:\/\/durianjournal.com\/sg\/?p=607"},"modified":"2026-09-23T17:05:50","modified_gmt":"2026-09-23T09:05:50","slug":"how-ai-chatbots-reduce-customer-service-costs-for-shops","status":"publish","type":"post","link":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/","title":{"rendered":"How AI Chatbots Reduce Customer Service Costs for Shops"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>AI chatbots cut retail shop costs by automating repetitive queries, reducing agent workload, and offering round-the-clock support without additional staffing expenses.<\/p>\n<\/div>\n<h2>Step 1: Automate Frequent Shopper Questions Instantly<\/h2>\n<p>Chatbots instantly handle common customer queries like store hours, product availability, return policies, and order status. This eliminates the need for human agents to answer the same questions repeatedly. For example, a clothing boutique might receive 40% of inquiries about size charts\u2014a chatbot can resolve these in seconds. Studies show that automating such FAQs reduces the cost per contact by up to 70% compared to live phone or chat support. Shops save on both labor hours and the overhead of training staff for routine issues.<\/p>\n<h2>Step 2: Reduce Human Agent Workload Significantly<\/h2>\n<p>By handling the first line of support, chatbots slash the volume of tickets that reach human agents. Agents then focus only on complex or escalated cases\u2014such as custom orders or disputed charges. This efficiency directly lowers the number of support staff needed per shift. For instance, a mid-sized electronics store using chatbots saw a 40% drop in agent chat volume, allowing them to reassign two part-time employees to sales floor duties. The result is a leaner support team with lower payroll costs.<\/p>\n<h2>Step 3: Operate Customer Support Around The Clock<\/h2>\n<p>Shops without chatbots typically restrict support to business hours or pay overtime for night and weekend coverage. AI chatbots provide 24\/7 instant responses without extra wages. A gift shop in a tourist area, for example, can answer after-hours inquiries about delivery deadlines or gift wrapping without hiring a night shift agent. This availability also captures sales that would otherwise be lost\u2014leading to higher revenue while keeping support costs flat.<\/p>\n<h2>Step 4: Minimize Returns Through Accurate Guidance<\/h2>\n<p>Misunderstandings about product specifications, sizing, or shipping policies are major drivers of costly returns for shops. Chatbots can ask clarifying questions and present detailed product info, size guides, and compatibility checklists before a purchase. A shoe retailer deploying a chatbot for fit recommendations reduced return rates by 22%. Fewer returns mean lower shipping, restocking, and customer service handling expenses directly on the bottom line.<\/p>\n<h2>Step 5: Continuously Improve With Machine Learning<\/h2>\n<p>Unlike static FAQ pages, AI chatbots analyze customer interactions to learn which questions arise most often and where answers fail. They update their responses automatically, further reducing future escalations to humans. Over a six\u2011month period, a home decor shop\u2019s chatbot improved its first\u2011contact resolution rate from 55% to 81%, decreasing the need for follow-up conversations. This ongoing optimization compounds cost savings without requiring additional investment.<\/p>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Step<\/th>\n<th>Key Mechanism<\/th>\n<th>Typical Cost Reduction Impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Automating frequent shopper questions<\/td>\n<td>50\u201370% lower cost per inquiry<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Reducing agent workload<\/td>\n<td>30\u201350% fewer staff hours needed<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>24\/7 support without overtime<\/td>\n<td>Eliminates after\u2011hours premium pay<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Minimizing returns via accurate guidance<\/td>\n<td>15\u201325% reduction in return\u2011related costs<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Continuous machine learning improvement<\/td>\n<td>10\u201320% additional annual savings<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: AI chatbots cut retail shop costs by automating repetitive queries, reducing agent workload, and offering round-the-clock support without additional staffing expenses. Step 1: Automate Frequent Shopper Questions Instantly Chatbots instantly handle common customer queries like store hours, product availability, return policies, and order status. This eliminates the need for human agents to answer [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":952,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[36],"class_list":["post-607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How AI Chatbots Reduce Customer Service Costs for Shops - Durian Journal Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI Chatbots Reduce Customer Service Costs for Shops - Durian Journal Singapore\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: AI chatbots cut retail shop costs by automating repetitive queries, reducing agent workload, and offering round-the-clock support without additional staffing expenses. Step 1: Automate Frequent Shopper Questions Instantly Chatbots instantly handle common customer queries like store hours, product availability, return policies, and order status. This eliminates the need for human agents to answer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/\" \/>\n<meta property=\"og:site_name\" content=\"Durian Journal Singapore\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-23T09:05:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/07\/how-ai-chatbots-reduce-customer-service-costs-for-shops-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/person\\\/0e6610505b4d797cdad678b0eac49315\"},\"headline\":\"How AI Chatbots Reduce Customer Service Costs for Shops\",\"datePublished\":\"2026-09-23T09:05:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops\\\/\"},\"wordCount\":497,\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops-1.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops\\\/\",\"name\":\"How AI Chatbots Reduce Customer Service Costs for Shops - Durian Journal Singapore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops-1.webp\",\"datePublished\":\"2026-09-23T09:05:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops\\\/#primaryimage\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops-1.webp\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops-1.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-ai-chatbots-reduce-customer-service-costs-for-shops\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How AI Chatbots Reduce Customer Service Costs for Shops\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\",\"name\":\"Durian Journal Singapore\",\"description\":\"Singapore\u2019s Freshest News, Trends &amp; Insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\",\"name\":\"Durian Journal Singapore\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"width\":578,\"height\":196,\"caption\":\"Durian Journal Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/person\\\/0e6610505b4d797cdad678b0eac49315\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How AI Chatbots Reduce Customer Service Costs for Shops - Durian Journal Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/","og_locale":"en_US","og_type":"article","og_title":"How AI Chatbots Reduce Customer Service Costs for Shops - Durian Journal Singapore","og_description":"Quick Summary: AI chatbots cut retail shop costs by automating repetitive queries, reducing agent workload, and offering round-the-clock support without additional staffing expenses. Step 1: Automate Frequent Shopper Questions Instantly Chatbots instantly handle common customer queries like store hours, product availability, return policies, and order status. This eliminates the need for human agents to answer [&hellip;]","og_url":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/","og_site_name":"Durian Journal Singapore","article_published_time":"2026-09-23T09:05:50+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/07\/how-ai-chatbots-reduce-customer-service-costs-for-shops-1.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/#article","isPartOf":{"@id":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/"},"author":{"name":"becky fung","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/person\/0e6610505b4d797cdad678b0eac49315"},"headline":"How AI Chatbots Reduce Customer Service Costs for Shops","datePublished":"2026-09-23T09:05:50+00:00","mainEntityOfPage":{"@id":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/"},"wordCount":497,"publisher":{"@id":"https:\/\/durianjournal.com\/sg\/#organization"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/07\/how-ai-chatbots-reduce-customer-service-costs-for-shops-1.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/","url":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/","name":"How AI Chatbots Reduce Customer Service Costs for Shops - Durian Journal Singapore","isPartOf":{"@id":"https:\/\/durianjournal.com\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/#primaryimage"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/07\/how-ai-chatbots-reduce-customer-service-costs-for-shops-1.webp","datePublished":"2026-09-23T09:05:50+00:00","breadcrumb":{"@id":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/#primaryimage","url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/07\/how-ai-chatbots-reduce-customer-service-costs-for-shops-1.webp","contentUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/07\/how-ai-chatbots-reduce-customer-service-costs-for-shops-1.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/durianjournal.com\/sg\/how-ai-chatbots-reduce-customer-service-costs-for-shops\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/durianjournal.com\/sg\/"},{"@type":"ListItem","position":2,"name":"How AI Chatbots Reduce Customer Service Costs for Shops"}]},{"@type":"WebSite","@id":"https:\/\/durianjournal.com\/sg\/#website","url":"https:\/\/durianjournal.com\/sg\/","name":"Durian Journal Singapore","description":"Singapore\u2019s Freshest News, Trends &amp; Insights","publisher":{"@id":"https:\/\/durianjournal.com\/sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/durianjournal.com\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/durianjournal.com\/sg\/#organization","name":"Durian Journal Singapore","url":"https:\/\/durianjournal.com\/sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/logo\/image\/","url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","contentUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","width":578,"height":196,"caption":"Durian Journal Singapore"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/person\/0e6610505b4d797cdad678b0eac49315","name":"becky fung","url":"https:\/\/durianjournal.com\/sg\/author\/beckyfung\/"}]}},"authors":[{"term_id":36,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/comments?post=607"}],"version-history":[{"count":2,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/607\/revisions"}],"predecessor-version":[{"id":947,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/607\/revisions\/947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/media\/952"}],"wp:attachment":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/media?parent=607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/categories?post=607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/tags?post=607"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/ppma_author?post=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}