{"id":1227,"date":"2026-09-23T17:16:23","date_gmt":"2026-09-23T09:16:23","guid":{"rendered":"https:\/\/durianjournal.com\/sg\/?p=1227"},"modified":"2026-09-23T17:16:23","modified_gmt":"2026-09-23T09:16:23","slug":"why-traditional-durian-wholesalers-lose-market-share","status":"publish","type":"post","link":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/","title":{"rendered":"Why Traditional Durian Wholesalers Lose Market Share"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>Klang Valley durian wholesalers lose share because Pasar Borong Selangor margins (RM 6\u20138\/kg) get crushed by farm-direct sales, China\u2019s frozen whole-fruit export protocol, and TikTok live sellers who bypass the wholesale buffer entirely.<\/p>\n<\/div>\n<h2>1. The Farm-Direct Spread Cuts the Pasar Borong Margin<\/h2>\n<p>The Pasar Borong Selangor (PBS) in Seri Kembangan still moves about 40% of Klang Valley durian volume during the November\u2013January peak, but the spread is collapsing. A wholesaler buys D197 at RM 35\/kg from a Raub or Bentong collector, then sells to retailers at RM 38\u201340\/kg. Farm-direct channels \u2014 led by smallholders who post harvest schedules on WhatsApp and sell via Lalamove within the KL Valley \u2014 now undercut that RM 3\u20135 spread with a flat farm-gate price plus a RM 25\u201335 delivery fee per 10 kg box. The wholesaler\u2019s old defence was volume storage; but with the 24-hour &#8220;premium&#8221; eating window for fresh durian, holding inventory at the Pasar Borong cold room is a liability, not an asset. Many PBS traders now admit their D24 moves at RM 8\u201310\/kg essentially at cost, just to clear floor space before spoilage.<\/p>\n<h2>2. China\u2019s Export Protocol Fines Only Hit Old Players<\/h2>\n<p>Malaysia\u2019s whole frozen durian export protocol to China (first signed 2019, expanded to frozen pulp in 2023) demands a registered processing facility, a licensed cold-chain transporter, and a phytosanitary certificate from MAQIS at the point of loading. Traditional wholesalers who ship through unofficial re-export routes \u2014 typically trucking fresh fruit to third-party processors in Johor or Penang \u2014 face a 20\u201330% rejection rate at Huangpu or Nansha ports. The cost of a single rejected container (cold chain breach, missing traceability tag) is roughly RM 80,000\u2013120,000, enough to wipe out a full season\u2019s wholesale margin. Meanwhile, vertically integrated exporters like Dking and DurianBB operate their own blast freezers in Pahang, ship direct to Guangzhou, and capture the RM 55\u201365\/kg export FOB price. The wholesaler\u2019s &#8220;long-distance trading&#8221; model simply does not survive the documentation and thermal-recording obligations.<\/p>\n<h2>3. LHDN e-Invoice Exposes the Handwritten Ledger<\/h2>\n<p>The LHDN e-Invoice mandate, effective 1 August 2024 for businesses with annual turnover above RM 25 million and phased to all taxpayers by 1 July 2025, is not just a compliance formality. It changes how a wholesaler proves origin, grades, and price on every transaction. Traditional PBS wholesalers still issue handwritten &#8220;jualan kira&#8221; credit notes with no batch code and no cold-chain temperature log. Under the mandate, every sale to a retailer must carry a valid invoice ID, the durian\u2019s variety, the harvest lot, and the registered processor\u2019s number. Wholesalers who cannot generate e-invoices via API or the MyInvois portal lose their retail buyers to distributors using Odoo or SAP Business One with LHDN plug-ins. It is a documentation barrier, not a price barrier, that excludes most PBS floor operators by the 2025 phase.<\/p>\n<h2>4. TikTok Live Sellers Undercut the Pasar Borong Floor<\/h2>\n<p>In 2024, live-stream vendors on TikTok Shop, often operating from warehouses in Puchong and Shah Alam, moved an estimated RM 250 million of durian \u2014 including frozen D197 pulp and whole fruit \u2014 direct to consumers. Their logistics stack is simple: a blast freezer, a temperature-logged van (ZeptoExpress or Lalamove fleet), and a pre-order window of 24\u201348 hours. There is no wholesale buffer, no retailer margin, no Pasar Borong handling fee. The wholesale model of &#8220;buy in bulk, break bulk, and sell to fruit stalls&#8221; has no answer to a seller who ships a 2 kg box of D197 for RM 79 with live video proof of the pulp\u2019s texture. The only wholesalers thriving in this channel are the ones who act as silent inventory lenders for the live sellers \u2014 storing frozen stock and dispatching on commission, a fundamentally different revenue model from traditional mark-up trading.<\/p>\n<h2>5. The Surviving Slot: Contract Cold-Storage and Dispatch<\/h2>\n<p>The wholesalers who are not losing share in the KL Valley have redefined their role to operate as regional cold-chain hubs for a network of online sellers and small exporters. They charge a storage fee (RM 0.50\u20130.80 per kg per day at \u221218\u00b0C), a pick-and-pack fee (RM 1.20 per box), and a dispatch fee via EasyParcel or Daraz logistics integrations. This turns the durian wholesaler into a logistics operator, not a price speculator. The raw evidence is in the occupancy rate of cold rooms in Seri Kembangan and Puchong: the ones with warehouse management systems and API-linked order feeds are at 85\u201390% capacity; the ones relying on verbal orders and physical rosters are at 30%. The title\u2019s implied question \u2014 why do traditional wholesalers lose share \u2014 is answered by a shift from information asymmetry (knowing where the fruit is) to operational infrastructure (moving it on spec, with proof, within hours).<\/p>\n<h2>Summary Table: Where the Share Is Going<\/h2>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Weakness in Old Model<\/th>\n<th>Reality in Klang Valley (2024\u20132025)<\/th>\n<th>What Replaces It<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Pasar Borong mark-up trading (RM 3\u20135\/kg)<\/td>\n<td>Farm-direct delivery via Lalamove at flat RM 25\u201335\/box<\/td>\n<td>Farm gate pricing with on-demand logistics<\/td>\n<\/tr>\n<tr>\n<td>Unofficial re-export to China<\/td>\n<td>20\u201330% port rejection and RM 80k\u2013120k losses<\/td>\n<td>MAQIS-registered blast freezing and direct FOB export<\/td>\n<\/tr>\n<tr>\n<td>Handwritten credit notes<\/td>\n<td>LHDN e-Invoice mandate from Aug 2024 \/ Jul 2025<\/td>\n<td>Odoo, SAP B1, and MyInvois API compliance<\/td>\n<\/tr>\n<tr>\n<td>Bulk-breaking to retail fruit stalls<\/td>\n<td>TikTok Shop live sellers moving RM 250M+ in 2024<\/td>\n<td>Silent inventory lending and commission-based dispatch<\/td>\n<\/tr>\n<tr>\n<td>Verbal orders and physical rosters<\/td>\n<td>Cold room occupancy at 30% vs 85\u201390% for tech-enabled<\/td>\n<td>WMS-linked storage and API order feeds<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: Klang Valley durian wholesalers lose share because Pasar Borong Selangor margins (RM 6\u20138\/kg) get crushed by farm-direct sales, China\u2019s frozen whole-fruit export protocol, and TikTok live sellers who bypass the wholesale buffer entirely. 1. The Farm-Direct Spread Cuts the Pasar Borong Margin The Pasar Borong Selangor (PBS) in Seri Kembangan still moves about [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1394,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[36],"class_list":["post-1227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Traditional Durian Wholesalers Lose Market Share - Durian Journal Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Traditional Durian Wholesalers Lose Market Share - Durian Journal Singapore\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: Klang Valley durian wholesalers lose share because Pasar Borong Selangor margins (RM 6\u20138\/kg) get crushed by farm-direct sales, China\u2019s frozen whole-fruit export protocol, and TikTok live sellers who bypass the wholesale buffer entirely. 1. The Farm-Direct Spread Cuts the Pasar Borong Margin The Pasar Borong Selangor (PBS) in Seri Kembangan still moves about [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/\" \/>\n<meta property=\"og:site_name\" content=\"Durian Journal Singapore\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-23T09:16:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/09\/why-traditional-durian-wholesalers-lose-market-share.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/why-traditional-durian-wholesalers-lose-market-share\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/why-traditional-durian-wholesalers-lose-market-share\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/person\\\/0e6610505b4d797cdad678b0eac49315\"},\"headline\":\"Why Traditional Durian Wholesalers Lose Market Share\",\"datePublished\":\"2026-09-23T09:16:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/why-traditional-durian-wholesalers-lose-market-share\\\/\"},\"wordCount\":897,\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/why-traditional-durian-wholesalers-lose-market-share\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/why-traditional-durian-wholesalers-lose-market-share.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/why-traditional-durian-wholesalers-lose-market-share\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/why-traditional-durian-wholesalers-lose-market-share\\\/\",\"name\":\"Why Traditional Durian Wholesalers Lose Market Share - Durian Journal Singapore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/why-traditional-durian-wholesalers-lose-market-share\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/why-traditional-durian-wholesalers-lose-market-share\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/why-traditional-durian-wholesalers-lose-market-share.webp\",\"datePublished\":\"2026-09-23T09:16:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/why-traditional-durian-wholesalers-lose-market-share\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/durianjournal.com\\\/sg\\\/why-traditional-durian-wholesalers-lose-market-share\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/why-traditional-durian-wholesalers-lose-market-share\\\/#primaryimage\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/why-traditional-durian-wholesalers-lose-market-share.webp\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/why-traditional-durian-wholesalers-lose-market-share.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/why-traditional-durian-wholesalers-lose-market-share\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Traditional Durian Wholesalers Lose Market Share\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\",\"name\":\"Durian Journal Singapore\",\"description\":\"Singapore\u2019s Freshest News, Trends &amp; Insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\",\"name\":\"Durian Journal Singapore\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"width\":578,\"height\":196,\"caption\":\"Durian Journal Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/person\\\/0e6610505b4d797cdad678b0eac49315\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Traditional Durian Wholesalers Lose Market Share - Durian Journal Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/","og_locale":"en_US","og_type":"article","og_title":"Why Traditional Durian Wholesalers Lose Market Share - Durian Journal Singapore","og_description":"Quick Summary: Klang Valley durian wholesalers lose share because Pasar Borong Selangor margins (RM 6\u20138\/kg) get crushed by farm-direct sales, China\u2019s frozen whole-fruit export protocol, and TikTok live sellers who bypass the wholesale buffer entirely. 1. The Farm-Direct Spread Cuts the Pasar Borong Margin The Pasar Borong Selangor (PBS) in Seri Kembangan still moves about [&hellip;]","og_url":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/","og_site_name":"Durian Journal Singapore","article_published_time":"2026-09-23T09:16:23+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/09\/why-traditional-durian-wholesalers-lose-market-share.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/#article","isPartOf":{"@id":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/"},"author":{"name":"becky fung","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/person\/0e6610505b4d797cdad678b0eac49315"},"headline":"Why Traditional Durian Wholesalers Lose Market Share","datePublished":"2026-09-23T09:16:23+00:00","mainEntityOfPage":{"@id":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/"},"wordCount":897,"publisher":{"@id":"https:\/\/durianjournal.com\/sg\/#organization"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/09\/why-traditional-durian-wholesalers-lose-market-share.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/","url":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/","name":"Why Traditional Durian Wholesalers Lose Market Share - Durian Journal Singapore","isPartOf":{"@id":"https:\/\/durianjournal.com\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/#primaryimage"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/09\/why-traditional-durian-wholesalers-lose-market-share.webp","datePublished":"2026-09-23T09:16:23+00:00","breadcrumb":{"@id":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/#primaryimage","url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/09\/why-traditional-durian-wholesalers-lose-market-share.webp","contentUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/09\/why-traditional-durian-wholesalers-lose-market-share.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/durianjournal.com\/sg\/why-traditional-durian-wholesalers-lose-market-share\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/durianjournal.com\/sg\/"},{"@type":"ListItem","position":2,"name":"Why Traditional Durian Wholesalers Lose Market Share"}]},{"@type":"WebSite","@id":"https:\/\/durianjournal.com\/sg\/#website","url":"https:\/\/durianjournal.com\/sg\/","name":"Durian Journal Singapore","description":"Singapore\u2019s Freshest News, Trends &amp; Insights","publisher":{"@id":"https:\/\/durianjournal.com\/sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/durianjournal.com\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/durianjournal.com\/sg\/#organization","name":"Durian Journal Singapore","url":"https:\/\/durianjournal.com\/sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/logo\/image\/","url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","contentUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","width":578,"height":196,"caption":"Durian Journal Singapore"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/person\/0e6610505b4d797cdad678b0eac49315","name":"becky fung","url":"https:\/\/durianjournal.com\/sg\/author\/beckyfung\/"}]}},"authors":[{"term_id":36,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/1227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/comments?post=1227"}],"version-history":[{"count":1,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/1227\/revisions"}],"predecessor-version":[{"id":1395,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/1227\/revisions\/1395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/media\/1394"}],"wp:attachment":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/media?parent=1227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/categories?post=1227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/tags?post=1227"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/ppma_author?post=1227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}