{"id":1225,"date":"2026-09-23T17:16:12","date_gmt":"2026-09-23T09:16:12","guid":{"rendered":"https:\/\/durianjournal.com\/sg\/?p=1225"},"modified":"2026-09-23T17:16:12","modified_gmt":"2026-09-23T09:16:12","slug":"how-bakery-durian-brands-boost-wholesale-orders-sg","status":"publish","type":"post","link":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/","title":{"rendered":"How Bakery Durian Brands Boost Wholesale Orders SG"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>Bakery durian brands in Singapore raise wholesale order volume by putting SKU-level catalogues on B2B marketplaces (FoodMarketHub, Ynomia), splitting caf\u00e9 tiers into PAYNOW vs NET-30 contracts, batching 4\u00b0C puff runs on Lalamove&#8217;s multi-stop van API, and forward-buying Musang King paste at the July harvest price trough.<\/p>\n<\/div>\n<p>Singapore&#8217;s wholesale durian cake and puff trade runs on two clocks: the kitchen&#8217;s service clock and the durian harvest clock. A brand that only sells retail at S$6 a puff in Kembangan cannot scale to 300-puff weekly hotel orders unless it changes its cost structure, delivery layer, and invoicing terms. The brands that win wholesale orders in SG do five things consistently \u2014 and none of them involve WhatsApp order screenshots.<\/p>\n<h2>Get Listed on FoodMarketHub and Ynomia First<\/h2>\n<p>Hotel sous chefs and caf\u00e9 owners do not Google &#8220;durian puff wholesaler.&#8221; They open a procurement portal. In Singapore, that means getting a supplier profile on FoodMarketHub \u2014 the B2B food marketplace curated for local F&#038;B buyers \u2014 or plugging into Ynomia&#8217;s digital RFQ workflow, which independent caf\u00e9 groups run for monthly purchasing.<\/p>\n<p>The listing is a compliance document, not an advertorial. Upload an SFA-registered kitchen certificate, a temperature-controlled storage statement, and a product feed that goes SKU-by-SKU: &#8220;D24 Frozen Puff, 25g, S$0.95\/unit, MOQ 100, lead time T+1, storage \u221218\u00b0C.&#8221; Buyers on these systems filter by Halal certification and paste origin (Pahang vs Johor), so fill those fields before you upload pricing.<\/p>\n<h2>Slice Wholesale Tiers Above Retail Menu Logic<\/h2>\n<p>A retail puff in Geylang sells for S$6. Wholesale pricing is never &#8220;retail minus 20%.&#8221; Successful durian pastry wholesalers in SG run three distinct tiers:<\/p>\n<p>&#8211; <strong>NET-30 contract tier<\/strong> \u2014 hotels and large caf\u00e9 groups get a season-locked unit price, paid on 30-day invoice terms. This is the tier that fills the production calendar.<\/p>\n<p>&#8211; <strong>PAYNOW caf\u00e9 tier<\/strong> \u2014 independent caf\u00e9s pay at drop-off through PAYNOW. The discount sits around 15% because the van run to Tiong Bahru costs the same as the run to Orchard.<\/p>\n<p>&#8211; <strong>Paste and shell tier<\/strong> \u2014 caf\u00e9s with their own ovens buy 1kg vacuum blocks of Musang King paste at 0\u20134\u00b0C plus frozen lamination shells, then bake 12-puff trays at a 70% gross margin. This tier scales without being limited by your own dough sheeter capacity.<\/p>\n<h2>Batch 4\u00b0C Van Runs on Lalamove&#8217;s Multi-Stop API<\/h2>\n<p>Singapore is a 45-minute drive end to end, but at 31\u00b0C and 80% humidity, a fresh-cream durian puff degrades in a normal car boot. The delivery layer that works for wholesale: Lalamove&#8217;s van fleet, batched through the Multi-Stop API. Set a 10 a.m. order cut-off; Lalamove batches four to six caf\u00e9s into one route with live per-stop ETAs visible to your dispatch desk.<\/p>\n<p>Most SG Lalamove vans are not refrigerated, so the shipper owns the cold chain. Insulated EPS boxes with phase-change gel packs rated for a six-hour hold keep puffs at 4\u00b0C. For frozen goods \u2014 paste blocks and croissant dough \u2014 run a separate weekly frozen-van slot; mixing frozen and chilled in one van breaks temperature-logging checks during an SFA audit.<\/p>\n<h2>Forward-Buy Durian Paste at July Harvest Prices<\/h2>\n<p>Every July, the Musang King main harvest in Raub and Bentong, Pahang, floods the packing houses and wholesale paste drops 30\u201340% below the December trough. The brands that boost wholesale orders do not just save money in July: they convert the saving into a 12-month fixed paste price for hotel contracts.<\/p>\n<p>Operationally: buy 500kg of MSW paste in July from a Pahang processing plant, ship the blocks through Teleport&#8217;s active cold-chain cargo or a Johor\u2013SG refrigerated truck slot, and hold them in a Jurong \u221218\u00b0C storage unit. Then you can sign a hotel quarter at a fixed price in October and still hold margin. The durian season stops being an inventory headache and becomes a forward-pricing weapon.<\/p>\n<h2>Auto-Enforce MOQ Rebates and NET-30 in QuickBooks Commerce<\/h2>\n<p>Once the wholesale list passes twenty caf\u00e9s, order screenshots on WhatsApp break the business: units get confused with boxes, the hotel pastry account goes 45 days overdue, and the annual rebate nobody remembers. The standard fix in SG is QuickBooks Commerce \u2014 the old TradeGecko \u2014 running tiered price lists that discount automatically at 100, 300, and 600 puffs per month.<\/p>\n<p>Set NET-30 invoice terms and let the system auto-send a PAYNOW settlement reminder two days early with a small early-payment credit. Then wire in the order booster: when a caf\u00e9 crosses S$2,000 of cumulative monthly wholesale orders, QuickBooks Commerce issues a S$100 rebate line-item on the next invoice. That keeps the caf\u00e9 consolidating all its durian pastry demand with you, automatically.<\/p>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Item Name<\/th>\n<th>Key Feature<\/th>\n<th>Best For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>FoodMarketHub<\/td>\n<td>SFA-verified supplier profiles + SKU-level catalogue<\/td>\n<td>First wholesale accounts with hotels and caf\u00e9 groups<\/td>\n<\/tr>\n<tr>\n<td>Ynomia<\/td>\n<td>Automated RFQ-to-purchase-order workflow<\/td>\n<td>Recurring durian paste and puff supply contracts<\/td>\n<\/tr>\n<tr>\n<td>QuickBooks Commerce<\/td>\n<td>Tiered price lists, auto-rebates, 9% GST invoicing<\/td>\n<td>Scaling from 20 to 100+ wholesale accounts<\/td>\n<\/tr>\n<tr>\n<td>Lalamove Multi-Stop API<\/td>\n<td>Same-day van batching with per-stop ETAs<\/td>\n<td>4\u00b0C chilled puff runs across central SG<\/td>\n<\/tr>\n<tr>\n<td>Teleport Cold Cargo<\/td>\n<td>Active temperature-controlled air freight<\/td>\n<td>Frozen MSW paste imports from MY plants<\/td>\n<\/tr>\n<tr>\n<td>Jurong Frozen Storage<\/td>\n<td>\u221218\u00b0C third-party cold room<\/td>\n<td>Carrying July paste inventory into the Dec trough<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: Bakery durian brands in Singapore raise wholesale order volume by putting SKU-level catalogues on B2B marketplaces (FoodMarketHub, Ynomia), splitting caf\u00e9 tiers into PAYNOW vs NET-30 contracts, batching 4\u00b0C puff runs on Lalamove&#8217;s multi-stop van API, and forward-buying Musang King paste at the July harvest price trough. Singapore&#8217;s wholesale durian cake and puff trade [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1390,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[36],"class_list":["post-1225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Bakery Durian Brands Boost Wholesale Orders SG - Durian Journal Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Bakery Durian Brands Boost Wholesale Orders SG - Durian Journal Singapore\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: Bakery durian brands in Singapore raise wholesale order volume by putting SKU-level catalogues on B2B marketplaces (FoodMarketHub, Ynomia), splitting caf\u00e9 tiers into PAYNOW vs NET-30 contracts, batching 4\u00b0C puff runs on Lalamove&#8217;s multi-stop van API, and forward-buying Musang King paste at the July harvest price trough. Singapore&#8217;s wholesale durian cake and puff trade [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/\" \/>\n<meta property=\"og:site_name\" content=\"Durian Journal Singapore\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-23T09:16:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/09\/how-bakery-durian-brands-boost-wholesale-orders-sg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-bakery-durian-brands-boost-wholesale-orders-sg\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-bakery-durian-brands-boost-wholesale-orders-sg\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/person\\\/0e6610505b4d797cdad678b0eac49315\"},\"headline\":\"How Bakery Durian Brands Boost Wholesale Orders SG\",\"datePublished\":\"2026-09-23T09:16:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-bakery-durian-brands-boost-wholesale-orders-sg\\\/\"},\"wordCount\":878,\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-bakery-durian-brands-boost-wholesale-orders-sg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/how-bakery-durian-brands-boost-wholesale-orders-sg.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-bakery-durian-brands-boost-wholesale-orders-sg\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-bakery-durian-brands-boost-wholesale-orders-sg\\\/\",\"name\":\"How Bakery Durian Brands Boost Wholesale Orders SG - Durian Journal Singapore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-bakery-durian-brands-boost-wholesale-orders-sg\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-bakery-durian-brands-boost-wholesale-orders-sg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/how-bakery-durian-brands-boost-wholesale-orders-sg.webp\",\"datePublished\":\"2026-09-23T09:16:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-bakery-durian-brands-boost-wholesale-orders-sg\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-bakery-durian-brands-boost-wholesale-orders-sg\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-bakery-durian-brands-boost-wholesale-orders-sg\\\/#primaryimage\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/how-bakery-durian-brands-boost-wholesale-orders-sg.webp\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/how-bakery-durian-brands-boost-wholesale-orders-sg.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-bakery-durian-brands-boost-wholesale-orders-sg\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Bakery Durian Brands Boost Wholesale Orders SG\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\",\"name\":\"Durian Journal Singapore\",\"description\":\"Singapore\u2019s Freshest News, Trends &amp; Insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\",\"name\":\"Durian Journal Singapore\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"width\":578,\"height\":196,\"caption\":\"Durian Journal Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/person\\\/0e6610505b4d797cdad678b0eac49315\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Bakery Durian Brands Boost Wholesale Orders SG - Durian Journal Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/","og_locale":"en_US","og_type":"article","og_title":"How Bakery Durian Brands Boost Wholesale Orders SG - Durian Journal Singapore","og_description":"Quick Summary: Bakery durian brands in Singapore raise wholesale order volume by putting SKU-level catalogues on B2B marketplaces (FoodMarketHub, Ynomia), splitting caf\u00e9 tiers into PAYNOW vs NET-30 contracts, batching 4\u00b0C puff runs on Lalamove&#8217;s multi-stop van API, and forward-buying Musang King paste at the July harvest price trough. Singapore&#8217;s wholesale durian cake and puff trade [&hellip;]","og_url":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/","og_site_name":"Durian Journal Singapore","article_published_time":"2026-09-23T09:16:12+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/09\/how-bakery-durian-brands-boost-wholesale-orders-sg.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/#article","isPartOf":{"@id":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/"},"author":{"name":"becky fung","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/person\/0e6610505b4d797cdad678b0eac49315"},"headline":"How Bakery Durian Brands Boost Wholesale Orders SG","datePublished":"2026-09-23T09:16:12+00:00","mainEntityOfPage":{"@id":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/"},"wordCount":878,"publisher":{"@id":"https:\/\/durianjournal.com\/sg\/#organization"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/09\/how-bakery-durian-brands-boost-wholesale-orders-sg.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/","url":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/","name":"How Bakery Durian Brands Boost Wholesale Orders SG - Durian Journal Singapore","isPartOf":{"@id":"https:\/\/durianjournal.com\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/#primaryimage"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/09\/how-bakery-durian-brands-boost-wholesale-orders-sg.webp","datePublished":"2026-09-23T09:16:12+00:00","breadcrumb":{"@id":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/#primaryimage","url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/09\/how-bakery-durian-brands-boost-wholesale-orders-sg.webp","contentUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/09\/how-bakery-durian-brands-boost-wholesale-orders-sg.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/durianjournal.com\/sg\/how-bakery-durian-brands-boost-wholesale-orders-sg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/durianjournal.com\/sg\/"},{"@type":"ListItem","position":2,"name":"How Bakery Durian Brands Boost Wholesale Orders SG"}]},{"@type":"WebSite","@id":"https:\/\/durianjournal.com\/sg\/#website","url":"https:\/\/durianjournal.com\/sg\/","name":"Durian Journal Singapore","description":"Singapore\u2019s Freshest News, Trends &amp; Insights","publisher":{"@id":"https:\/\/durianjournal.com\/sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/durianjournal.com\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/durianjournal.com\/sg\/#organization","name":"Durian Journal Singapore","url":"https:\/\/durianjournal.com\/sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/logo\/image\/","url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","contentUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","width":578,"height":196,"caption":"Durian Journal Singapore"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/person\/0e6610505b4d797cdad678b0eac49315","name":"becky fung","url":"https:\/\/durianjournal.com\/sg\/author\/beckyfung\/"}]}},"authors":[{"term_id":36,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/1225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/comments?post=1225"}],"version-history":[{"count":1,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/1225\/revisions"}],"predecessor-version":[{"id":1391,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/1225\/revisions\/1391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/media\/1390"}],"wp:attachment":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/media?parent=1225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/categories?post=1225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/tags?post=1225"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/ppma_author?post=1225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}