{"id":1187,"date":"2026-09-23T17:14:43","date_gmt":"2026-09-23T09:14:43","guid":{"rendered":"https:\/\/durianjournal.com\/sg\/?p=1187"},"modified":"2026-09-23T17:14:43","modified_gmt":"2026-09-23T09:14:43","slug":"how-traditional-fruit-wholesalers-upgrade-digital-sg","status":"publish","type":"post","link":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/","title":{"rendered":"How Traditional Fruit Wholesalers Upgrade Digital SG"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>Traditional fruit wholesalers at Pasir Panjang Wholesale Centre (PPWC) can cut pre-dawn clerical work by 70% by replacing chit-book ordering with WhatsApp Business + cloud POS, syncing TradeNet import filings into inventory, switching to PayNow Corporate for same-day settlement, and auto-routing island-wide van runs with Routific + Lalamove API.<\/p>\n<\/div>\n<h2>Step 1: Digitize the Nightly Order Chits<\/h2>\n<p>A typical PPWC stall still collects orders after midnight on carbon-paper chits \u2014 buyers from Tekka, Geylang Serai, and Tiong Bahru call or text a runner, write down counts, and someone re-keys it into a ledger at 3 AM. That double entry is where the errors live: wrong crate counts, swapped origins (a box of Clarke Quay kaffir limes ending up in the Chinese apple bin), and \u201cphantom\u201d orders from missed calls.<\/p>\n<p>The upgrade path is deliberately low-cost. Export the WhatsApp Business catalogue of your daily arrival list (e.g., \u201c24kg Sarawak pineapple, $14.50\/crate\u201d). Have regular stallholders reply with a standardized order shortcode \u2014 \u201c2x24kg Srawak pine, 1x18kg Batam banana\u201d \u2014 and auto-import these messages into a POS like Sapaad or Loyverse. Sapaad runs natively in Singapore and supports multi-location inventory, so the walk-in retail counter and the wholesale dock share the same stock count. Within two weeks, the pre-dawn matching of chit to delivery note happens in the POS in under a minute.<\/p>\n<h2>Step 2: Automate Import Permits into Stock Counts<\/h2>\n<p>Every crate of New Zealand apples, Batam bananas, or Pahang durian crossing into SG needs a TradeNet permit through Singapore Customs. Most small wholesalers still pay a forwarding agent to submit the declaration and then manually copy the permit number onto the paper chit. That disconnects the import record from what actually sells.<\/p>\n<p>Fix it by using a customs broker that exposes a CSV\/API endpoint for approved permits (CrimsonLogic&#8217;s TradeNet interface and authorized filers support this). Pull those permit lines directly into your inventory system \u2014 ideally into a spreadsheet-adjacent tool like QuickBooks Commerce or even Airtable \u2014 so each batch arrives already bin-coded by HS code and country of origin. Pair this with a Brother QL-810W Bluetooth label printer at the receiving dock: print a 40mm bin label per landed crate, scan it once, and both the SFA inspection status and your sellable stock update together. No re-typing, no \u201cwhere is this batch\u201d phone calls at 6 AM.<\/p>\n<h2>Step 3: Collect Same-Day with PayNow Corporate<\/h2>\n<p>The classic working-capital trap for SG fruit wholesalers is the 30-to-60-day cheque cycle. Wet market resellers pay late, and the wholesaler\u2019s own import bill to the agent and cold-room operator comes due monthly. The upgrade is not a fancy factoring product \u2014 it is PayNow Corporate (UEN-based), which all major SG banks support.<\/p>\n<p>Open a corporate current account with DBS Ideal or OCBC Velocity, issue a PayNow QR code with your UEN, and set a policy: orders under S$800 settle same-day by PayNow, or they do not leave the dock. Because PayNow references are carried in the statement data, connect the bank feed into Xero or QuickBooks Online for automatic matching against the POS invoice group. You eliminate the cheque deposit run to the bank branch, and the reconciliation that once took two hours every Monday now happens as an overnight bank-feed sync.<\/p>\n<h2>Step 4: Auto-Route Dawn Deliveries Across SG<\/h2>\n<p>A typical morning run covers three zones: the central market ring (Tekka, Tiong Bahru, Chinatown Complex), the heartland HDB neighborhoods (Ang Mo Kio, Bedok, Woodlands), and the F&#038;B\/district node around Geylang Serai and Jalan Besar. Doing this with a paper run sheet and improvisation leads to empty backhauls and drivers calling at 5 AM asking where to go next.<\/p>\n<p>Use Routific\u2019s API to ingest the POS orders that came in overnight, geocode each buyer\u2019s stall using standard SG street address formats, and produce optimized stops by vehicle capacity. Since most wholesalers do not own a full fleet, integrate the dispatch plan with Lalamove for Business: the API accepts the routed stop list and assigns a van from Lalamove\u2019s SG driver pool with real-time tracking per stop. The driver sees the route order, the buyer receives an arrival ETA by SMS, and the wet market stall can start pre-sorting cash without harassing the driver or the wholesaler.<\/p>\n<h2>Step 5: Broadcast Live Wholesale Prices to Buyers<\/h2>\n<p>Price discovery in the SG fruit wholesale trade is still a phone-call chain: the buyer asks three different stalls at PPWC for the day\u2019s price on a specific grade of orange, compares, and negotiates. A cheap and effective digital upgrade is a Telegram broadcast channel that lists daily prices per SKU by 4:30 AM, before the market opens.<\/p>\n<p>Set the channel as read-only, push a templated message from a Google Sheets formula or a cron job at 4:20 AM, and require buyers to confirm orders back via a separate WhatsApp Business line. For larger resellers, put the same price list behind a password-protected WooCommerce storefront or Shopify site; the recurring buyer logs in, sees the live quantity on hand per grade (synced from Step 2\u2019s inventory), and checks out with payment via PayNow. This removes the manual price quoting work entirely and gives you an auditable order trail that the chit system never had.<\/p>\n<h2>Upgrade Step Summary Table<\/h2>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Upgrade Step<\/th>\n<th>Key Tool \/ System<\/th>\n<th>Best For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Step 1: Order chits<\/td>\n<td>WhatsApp Business + Sapaad Cloud POS<\/td>\n<td>Replacing carbon-paper chit records with typed, traceable orders<\/td>\n<\/tr>\n<tr>\n<td>Step 2: Import &#038; stock<\/td>\n<td>TradeNet via CrimsonLogic API + Brother QL-810W label printer<\/td>\n<td>Syncing country-of-origin, weight, and SFA inspection into bin-level stock<\/td>\n<\/tr>\n<tr>\n<td>Step 3: Settlements<\/td>\n<td>PayNow Corporate (UEN) + Xero or QuickBooks<\/td>\n<td>Cutting the 30-60 day cheque chase to same-day bank settlement<\/td>\n<\/tr>\n<tr>\n<td>Step 4: Routing<\/td>\n<td>Routific + Lalamove for Business API<\/td>\n<td>Pre-dawn route planning and last-mile tracking to Tekka \/ Geylang \/ Bedok<\/td>\n<\/tr>\n<tr>\n<td>Step 5: Price feed<\/td>\n<td>Telegram Bot API + WooCommerce\/Shopify pricing<\/td>\n<td>Publishing daily grade-specific prices before stall buyers arrive<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: Traditional fruit wholesalers at Pasir Panjang Wholesale Centre (PPWC) can cut pre-dawn clerical work by 70% by replacing chit-book ordering with WhatsApp Business + cloud POS, syncing TradeNet import filings into inventory, switching to PayNow Corporate for same-day settlement, and auto-routing island-wide van runs with Routific + Lalamove API. Step 1: Digitize the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1308,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[36],"class_list":["post-1187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Traditional Fruit Wholesalers Upgrade Digital SG - Durian Journal Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Traditional Fruit Wholesalers Upgrade Digital SG - Durian Journal Singapore\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: Traditional fruit wholesalers at Pasir Panjang Wholesale Centre (PPWC) can cut pre-dawn clerical work by 70% by replacing chit-book ordering with WhatsApp Business + cloud POS, syncing TradeNet import filings into inventory, switching to PayNow Corporate for same-day settlement, and auto-routing island-wide van runs with Routific + Lalamove API. Step 1: Digitize the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/\" \/>\n<meta property=\"og:site_name\" content=\"Durian Journal Singapore\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-23T09:14:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/08\/how-traditional-fruit-wholesalers-upgrade-digital-sg-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/person\\\/0e6610505b4d797cdad678b0eac49315\"},\"headline\":\"How Traditional Fruit Wholesalers Upgrade Digital SG\",\"datePublished\":\"2026-09-23T09:14:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg\\\/\"},\"wordCount\":988,\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg-2.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg\\\/\",\"name\":\"How Traditional Fruit Wholesalers Upgrade Digital SG - Durian Journal Singapore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg-2.webp\",\"datePublished\":\"2026-09-23T09:14:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg\\\/#primaryimage\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg-2.webp\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg-2.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/how-traditional-fruit-wholesalers-upgrade-digital-sg\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Traditional Fruit Wholesalers Upgrade Digital SG\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\",\"name\":\"Durian Journal Singapore\",\"description\":\"Singapore\u2019s Freshest News, Trends &amp; Insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#organization\",\"name\":\"Durian Journal Singapore\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"width\":578,\"height\":196,\"caption\":\"Durian Journal Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/#\\\/schema\\\/person\\\/0e6610505b4d797cdad678b0eac49315\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/sg\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Traditional Fruit Wholesalers Upgrade Digital SG - Durian Journal Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/","og_locale":"en_US","og_type":"article","og_title":"How Traditional Fruit Wholesalers Upgrade Digital SG - Durian Journal Singapore","og_description":"Quick Summary: Traditional fruit wholesalers at Pasir Panjang Wholesale Centre (PPWC) can cut pre-dawn clerical work by 70% by replacing chit-book ordering with WhatsApp Business + cloud POS, syncing TradeNet import filings into inventory, switching to PayNow Corporate for same-day settlement, and auto-routing island-wide van runs with Routific + Lalamove API. Step 1: Digitize the [&hellip;]","og_url":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/","og_site_name":"Durian Journal Singapore","article_published_time":"2026-09-23T09:14:43+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/08\/how-traditional-fruit-wholesalers-upgrade-digital-sg-2.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/#article","isPartOf":{"@id":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/"},"author":{"name":"becky fung","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/person\/0e6610505b4d797cdad678b0eac49315"},"headline":"How Traditional Fruit Wholesalers Upgrade Digital SG","datePublished":"2026-09-23T09:14:43+00:00","mainEntityOfPage":{"@id":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/"},"wordCount":988,"publisher":{"@id":"https:\/\/durianjournal.com\/sg\/#organization"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/08\/how-traditional-fruit-wholesalers-upgrade-digital-sg-2.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/","url":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/","name":"How Traditional Fruit Wholesalers Upgrade Digital SG - Durian Journal Singapore","isPartOf":{"@id":"https:\/\/durianjournal.com\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/#primaryimage"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/08\/how-traditional-fruit-wholesalers-upgrade-digital-sg-2.webp","datePublished":"2026-09-23T09:14:43+00:00","breadcrumb":{"@id":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/#primaryimage","url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/08\/how-traditional-fruit-wholesalers-upgrade-digital-sg-2.webp","contentUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2026\/08\/how-traditional-fruit-wholesalers-upgrade-digital-sg-2.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/durianjournal.com\/sg\/how-traditional-fruit-wholesalers-upgrade-digital-sg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/durianjournal.com\/sg\/"},{"@type":"ListItem","position":2,"name":"How Traditional Fruit Wholesalers Upgrade Digital SG"}]},{"@type":"WebSite","@id":"https:\/\/durianjournal.com\/sg\/#website","url":"https:\/\/durianjournal.com\/sg\/","name":"Durian Journal Singapore","description":"Singapore\u2019s Freshest News, Trends &amp; Insights","publisher":{"@id":"https:\/\/durianjournal.com\/sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/durianjournal.com\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/durianjournal.com\/sg\/#organization","name":"Durian Journal Singapore","url":"https:\/\/durianjournal.com\/sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/logo\/image\/","url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","contentUrl":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","width":578,"height":196,"caption":"Durian Journal Singapore"},"image":{"@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/durianjournal.com\/sg\/#\/schema\/person\/0e6610505b4d797cdad678b0eac49315","name":"becky fung","url":"https:\/\/durianjournal.com\/sg\/author\/beckyfung\/"}]}},"authors":[{"term_id":36,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/durianjournal.com\/sg\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/1187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/comments?post=1187"}],"version-history":[{"count":1,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/1187\/revisions"}],"predecessor-version":[{"id":1309,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/posts\/1187\/revisions\/1309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/media\/1308"}],"wp:attachment":[{"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/media?parent=1187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/categories?post=1187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/tags?post=1187"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/durianjournal.com\/sg\/wp-json\/wp\/v2\/ppma_author?post=1187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}