{"version":"1.0","provider_name":"Durian Journal Singapore","provider_url":"https:\/\/durianjournal.com\/sg","author_name":"becky fung","author_url":"https:\/\/durianjournal.com\/sg\/author\/beckyfung\/","title":"Why General Digital Agencies Waste Durian Budgets - Durian Journal Singapore","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"bDPNbn5oyq\"><a href=\"https:\/\/durianjournal.com\/sg\/why-general-digital-agencies-waste-durian-budgets\/\">Why General Digital Agencies Waste Durian Budgets<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/durianjournal.com\/sg\/why-general-digital-agencies-waste-durian-budgets\/embed\/#?secret=bDPNbn5oyq\" width=\"600\" height=\"338\" title=\"&#8220;Why General Digital Agencies Waste Durian Budgets&#8221; &#8212; Durian Journal Singapore\" data-secret=\"bDPNbn5oyq\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/durianjournal.com\/sg\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Quick Summary: In KL, a RM18,000 monthly retainer to a &#8220;full-service&#8221; general agency typically buys 70 hours of internal meetings, a WordPress install with 28 plugins, and one untracked Meta campaign\u2014while the operating numbers that matter, such as Lazada cart abandonment, Grab delivery OTIF, and CAC per SKU, never appear in the report deck. General [&hellip;]"}