{"id":3117,"date":"2026-09-08T10:38:26","date_gmt":"2026-09-08T02:38:26","guid":{"rendered":"https:\/\/durianjournal.com\/my\/?p=3117"},"modified":"2026-09-08T10:38:26","modified_gmt":"2026-09-08T02:38:26","slug":"why-your-durian-brand-is-losing-overseas-buyers-my-3","status":"publish","type":"post","link":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/","title":{"rendered":"Why Your Durian Brand Is Losing Overseas Buyers MY"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>Your durian brand is losing Chinese buyers at the customs gate, not on the tree \u2014 Brix is being measured with handheld tools at the wrong point in the chain, the Raub-to-KLIA cold chain is breaking inside the cargo terminal, and your GACC CIFER code doesn&#8217;t match the packing house on the invoice.<\/p>\n<\/div>\n<h2>1. The Ripeness Fraud In Your Pahang Supply Line<\/h2>\n<p>Most Malaysian durian exporters still buy from Pahang (Raub, Bentong, Lipis) and Johor (Segamat, Tangkak) on a volume basis: RM35\u2013RM45 per kg off the farm, drop-hit fruit preferred because it falls naturally and packs faster. Drop-hit means the aril has already detached, the flesh softens, and internal moisture leaks into the seed cavity \u2014 the &#8220;wet core&#8221; that Guangzhou&#8217;s Jiangnan wholesale buyers detect with a single cut. One wet-core fruit in a 6kg box triggers a rebate claim on the entire pallet.<\/p>\n<p>The exporters who keep buyers track by days after anthesis, not by farmer phone calls. Musang King (D197) is harvestable at 110\u2013120 days post-flowering; picking at 125\u2013130 days gives the higher dry matter content Chinese contracts specify, usually 35% or above. That discipline costs you 5\u20138% yield per tree, but it removes the biggest single rejection reason a Chinese importer sees on arrival.<\/p>\n<h2>2. Cold Chain Breakage At KLIA&#8217;s Free Trade Zone<\/h2>\n<p>A fresh durian has roughly 72 hours from harvest to the wholesale floor in Guangzhou Baiyun. The break is never the plantation \u2014 it&#8217;s the staging ground at the KLIA Free Trade Zone (KLFTZ) in Sepang. A chiller truck from Puchong arrives with the fruit at 4\u00b0C, then the ULD sits on a covered cart at 26\u00b0C ambient for three to four hours because MASkargo or Teleport&#8217;s perishable slot wasn&#8217;t pre-booked. That single ambient pause halves your remaining shelf life before the freight even lifts.<\/p>\n<p>Frozen shipments fail differently: the container leaves Port Klang at -22\u00b0C, then spikes to -8\u00b0C during transshipment at Tanjung Pelepas. Buyers in Shenzhen read the temperature logger CSV before they touch your box. If you are not shipping with a carrier that attaches a live probe to your B\/L \u2014 Teleport&#8217;s cold chain API does this, as do Raya Airways&#8217; perishable charters \u2014 then your brand is flying without an evidence log.<\/p>\n<h2>3. GACC CIFER Codes And Missing VHT Logs<\/h2>\n<p>China&#8217;s General Administration of Customs registers every overseas durian processing facility through CIFER, and the packhouse code on your phytosanitary certificate must match the invoice. A common Malaysian failure: you buy from an unregistered orchard, process at a packhouse that is not on the CIFER list, and use a third party&#8217;s facility code. If GACC flags a chlorpyrifos residue breach, they delist the facility \u2014 taking your entire export lane down with it.<\/p>\n<p>Fresh whole durian entry also requires a vapor heat treatment (VHT) log per batch, with the thermal probe records signed by a MAQIS officer. The log must be attached to the import declaration at Huanggang or Guangzhou. Missing the VHT record means a full hold at the port, refrigerated detention, and a re-negotiated price at 60% of contract value.<\/p>\n<h2>4. Handheld Refractometers Are Too Late For This<\/h2>\n<p>Your packhouse is testing Brix with an Atago PAL-1 on five fruits per 600kg lot, and that reading is made after the fruit is already harvested, packed, and on the truck. Chinese buyers now demand per-lot NIR whole-fruit scanning \u2014 the same line-sorting technology Thai and Vietnamese processors run \u2014 because a Musang King below 32\u00b0Bx will fail the bitterness-to-sweetness ratio they resell on. At Jiangnan market, the threshold is blunt: under 30\u00b0Bx is a 40% discount, not a rejection.<\/p>\n<p>Malaysian packhouses can retrofit a near-infrared inline unit for roughly RM180,000\u2013RM250,000 and scan every fruit at 4,000 trays per hour, printing a Brix and dry-matter value on each tray&#8217;s QR label. Doing the measurement after harvest \u2014 at the warehouse \u2014 is too late to change the fruit. It only tells you how much you are about to lose.<\/p>\n<h2>5. Your Brand Has No DNA Evidence On The Label<\/h2>\n<p>Every Malaysian durian brand claims Musang King on the box. Very few attach a per-lot DNA certificate from an ISO 17025 laboratory \u2014 MARDI does this, and commercial labs in Selangor offer turnaround under 30 hours. When your container lands at Zhengzhou or Shenzhen and the import agent opens it, the buyer&#8217;s procurement team is comparing your &#8220;D197&#8221; claim against two factors: PCR-based variety confirmation and NMR-based internal quality scoring. If your QR code only shows the farm&#8217;s name and no lab reference, your brand is down-rated for counterfeiting risk, not for taste.<\/p>\n<p>Thai exporters ship reusable trays with a laminated variety certificate per batch. You can do the same with a simple PDF print, but the lab result itself is the gate to retaining repeat Chinese buyers \u2014 they are paying RM600\u2013RM900 per box retail for a documented tree, not for a sticker.<\/p>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Point of Failure<\/th>\n<th>Key Feature<\/th>\n<th>Best For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ripeness timing at Pahang orchard<\/td>\n<td>110\u2013130 days-after-anthesis tagging per tree<\/td>\n<td>Stopping wet-core rejections and rebate claims<\/td>\n<\/tr>\n<tr>\n<td>KLIA Free Trade Zone staging<\/td>\n<td>Pre-booked perishable slot + live temp logger probe<\/td>\n<td>Holding the 72-hour harvest-to-floor window<\/td>\n<\/tr>\n<tr>\n<td>GACC CIFER + VHT thermal log<\/td>\n<td>Packhouse code and MAQIS-signed probe records matching invoice<\/td>\n<td>Passing customs clearance at Huanggang and Guangzhou<\/td>\n<\/tr>\n<tr>\n<td>Brix and dry matter measurement<\/td>\n<td>NIR whole-fruit line scan vs handheld refractometer<\/td>\n<td>Selling at Jiangnan wholesale price list without discount<\/td>\n<\/tr>\n<tr>\n<td>Variety authenticity<\/td>\n<td>ISO 17025 DNA certificate per lot<\/td>\n<td>Proving D197 Musang King origin to import procurement teams<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: Your durian brand is losing Chinese buyers at the customs gate, not on the tree \u2014 Brix is being measured with handheld tools at the wrong point in the chain, the Raub-to-KLIA cold chain is breaking inside the cargo terminal, and your GACC CIFER code doesn&#8217;t match the packing house on the invoice. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3139,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[34],"class_list":["post-3117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Your Durian Brand Is Losing Overseas Buyers MY - Durian Journal Malaysia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Durian Brand Is Losing Overseas Buyers MY - Durian Journal Malaysia\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: Your durian brand is losing Chinese buyers at the customs gate, not on the tree \u2014 Brix is being measured with handheld tools at the wrong point in the chain, the Raub-to-KLIA cold chain is breaking inside the cargo terminal, and your GACC CIFER code doesn&#8217;t match the packing house on the invoice. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Durian Journal Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-08T02:38:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/08\/why-your-durian-brand-is-losing-overseas-buyers-my-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-your-durian-brand-is-losing-overseas-buyers-my-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-your-durian-brand-is-losing-overseas-buyers-my-3\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/person\\\/44f8171ce1f4b566a0431b0e9f980baf\"},\"headline\":\"Why Your Durian Brand Is Losing Overseas Buyers MY\",\"datePublished\":\"2026-09-08T02:38:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-your-durian-brand-is-losing-overseas-buyers-my-3\\\/\"},\"wordCount\":934,\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-your-durian-brand-is-losing-overseas-buyers-my-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/why-your-durian-brand-is-losing-overseas-buyers-my-1.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-your-durian-brand-is-losing-overseas-buyers-my-3\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-your-durian-brand-is-losing-overseas-buyers-my-3\\\/\",\"name\":\"Why Your Durian Brand Is Losing Overseas Buyers MY - Durian Journal Malaysia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-your-durian-brand-is-losing-overseas-buyers-my-3\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-your-durian-brand-is-losing-overseas-buyers-my-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/why-your-durian-brand-is-losing-overseas-buyers-my-1.webp\",\"datePublished\":\"2026-09-08T02:38:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-your-durian-brand-is-losing-overseas-buyers-my-3\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-your-durian-brand-is-losing-overseas-buyers-my-3\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-your-durian-brand-is-losing-overseas-buyers-my-3\\\/#primaryimage\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/why-your-durian-brand-is-losing-overseas-buyers-my-1.webp\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/why-your-durian-brand-is-losing-overseas-buyers-my-1.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-your-durian-brand-is-losing-overseas-buyers-my-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Your Durian Brand Is Losing Overseas Buyers MY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#website\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/\",\"name\":\"Durian Journal\",\"description\":\"Malaysia\u2019s Freshest News, Trends &amp; Insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#organization\"},\"alternateName\":\"Malaysia Top Recommendation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#organization\",\"name\":\"Durian Journal Article\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"width\":578,\"height\":196,\"caption\":\"Durian Journal Article\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/person\\\/44f8171ce1f4b566a0431b0e9f980baf\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Your Durian Brand Is Losing Overseas Buyers MY - Durian Journal Malaysia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/","og_locale":"en_US","og_type":"article","og_title":"Why Your Durian Brand Is Losing Overseas Buyers MY - Durian Journal Malaysia","og_description":"Quick Summary: Your durian brand is losing Chinese buyers at the customs gate, not on the tree \u2014 Brix is being measured with handheld tools at the wrong point in the chain, the Raub-to-KLIA cold chain is breaking inside the cargo terminal, and your GACC CIFER code doesn&#8217;t match the packing house on the invoice. [&hellip;]","og_url":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/","og_site_name":"Durian Journal Malaysia","article_published_time":"2026-09-08T02:38:26+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/08\/why-your-durian-brand-is-losing-overseas-buyers-my-1.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/#article","isPartOf":{"@id":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/"},"author":{"name":"becky fung","@id":"https:\/\/durianjournal.com\/my\/#\/schema\/person\/44f8171ce1f4b566a0431b0e9f980baf"},"headline":"Why Your Durian Brand Is Losing Overseas Buyers MY","datePublished":"2026-09-08T02:38:26+00:00","mainEntityOfPage":{"@id":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/"},"wordCount":934,"publisher":{"@id":"https:\/\/durianjournal.com\/my\/#organization"},"image":{"@id":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/08\/why-your-durian-brand-is-losing-overseas-buyers-my-1.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/","url":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/","name":"Why Your Durian Brand Is Losing Overseas Buyers MY - Durian Journal Malaysia","isPartOf":{"@id":"https:\/\/durianjournal.com\/my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/#primaryimage"},"image":{"@id":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/08\/why-your-durian-brand-is-losing-overseas-buyers-my-1.webp","datePublished":"2026-09-08T02:38:26+00:00","breadcrumb":{"@id":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/#primaryimage","url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/08\/why-your-durian-brand-is-losing-overseas-buyers-my-1.webp","contentUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/08\/why-your-durian-brand-is-losing-overseas-buyers-my-1.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/durianjournal.com\/my\/why-your-durian-brand-is-losing-overseas-buyers-my-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/durianjournal.com\/my\/"},{"@type":"ListItem","position":2,"name":"Why Your Durian Brand Is Losing Overseas Buyers MY"}]},{"@type":"WebSite","@id":"https:\/\/durianjournal.com\/my\/#website","url":"https:\/\/durianjournal.com\/my\/","name":"Durian Journal","description":"Malaysia\u2019s Freshest News, Trends &amp; Insights","publisher":{"@id":"https:\/\/durianjournal.com\/my\/#organization"},"alternateName":"Malaysia Top Recommendation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/durianjournal.com\/my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/durianjournal.com\/my\/#organization","name":"Durian Journal Article","url":"https:\/\/durianjournal.com\/my\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/my\/#\/schema\/logo\/image\/","url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","contentUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","width":578,"height":196,"caption":"Durian Journal Article"},"image":{"@id":"https:\/\/durianjournal.com\/my\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/durianjournal.com\/my\/#\/schema\/person\/44f8171ce1f4b566a0431b0e9f980baf","name":"becky fung","url":"https:\/\/durianjournal.com\/my\/author\/beckyfung\/"}]}},"authors":[{"term_id":34,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts\/3117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/comments?post=3117"}],"version-history":[{"count":1,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts\/3117\/revisions"}],"predecessor-version":[{"id":3140,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts\/3117\/revisions\/3140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/media\/3139"}],"wp:attachment":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/media?parent=3117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/categories?post=3117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/tags?post=3117"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/ppma_author?post=3117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}