{"id":3071,"date":"2026-09-08T10:37:09","date_gmt":"2026-09-08T02:37:09","guid":{"rendered":"https:\/\/durianjournal.com\/my\/?p=3071"},"modified":"2026-09-08T10:37:09","modified_gmt":"2026-09-08T02:37:09","slug":"is-micro-influencer-marketing-worth-cost-for-farms","status":"publish","type":"post","link":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/","title":{"rendered":"Is Micro Influencer Marketing Worth Cost for Farms"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>Micro influencer marketing only delivers a positive ROI for Malaysian farms when the property runs agri-tourism, U-pick, or durian buffet operations with an RM 50+ average ticket; wholesale and contract-supply farms rarely recover the RM 400\u2013RM 1,200 per-post cost.<\/p>\n<\/div>\n<h2>Breaking Down Actual Influencer Rates for Malaysian Farms<\/h2>\n<p>The cost structure for farm influencer posts in Malaysia isn&#8217;t uniform. A KL-based foodie with 20,000 followers will charge RM 500 to RM 800 for a single static Instagram post plus a 24-hour story, according to typical rates quoted across food and travel media kits. Nano influencers in the 1,000 to 5,000 follower range work for RM 80 to RM 200, often accepting a basket of produce or a free U-pick entry as partial payment. Travel influencers based in Cameron Highlands or Kundasang charge less \u2014 RM 300 to RM 500 \u2014 but their audience is geographically closer to the farm and more likely to actually visit.<\/p>\n<p>For a 30,000-follower account specialized in durian hunting, expect RM 1,000 to RM 1,500 per post. That account&#8217;s audience is also 10x more qualified than a generic KL lifestyle influencer. The title word &#8220;worth&#8221; depends entirely on whether the farm monetizes visitors on-site, not on how many likes the post gets.<\/p>\n<h2>Foot Traffic Metrics That Actually Pay for Content<\/h2>\n<p>Farms with on-site revenue streams \u2014 entry fees, U-pick strawberry baskets, durian buffet sessions, restaurant counters \u2014 can measure influencer ROI using four trackable signals: a unique QR code printed at the ticket booth, a promo code bound to the farm&#8217;s booking system, a separate phone number routed to the farm office, or a &#8220;mention at the gate&#8221; discount verified manually. A durian orchard in Raub, Pahang charging RM 50 per person for an eat-all-you-can buffet breaks even on an RM 800 influencer post after 16 visitors. A Cameron Highlands strawberry farm with an average RM 35 basket purchase needs 23 visitors.<\/p>\n<p>The key is posting specific, time-bound offers. A Tuesday post promoting the upcoming Saturday and Sunday harvest window converts better than evergreen &#8220;visit our farm&#8221; content because it creates scarcity. Farms must also check the influencer&#8217;s posting history for a consistent audience in the Klang Valley or Penang \u2014 the two feeder markets for Cameron Highlands and Raub tourism. An influencer with 40,000 followers spread across Sarawak is useless for a Johor farm.<\/p>\n<h2>Why Wholesale-Focused Farms Should Skip Influencers Entirely<\/h2>\n<p>Farms selling primarily through wholesale markets, to hypermarket chains, or under contract to restaurants have no consumer-facing funnel. A procurement manager at a hotel in KL doesn&#8217;t open Instagram to vet vegetable suppliers; they call a broker or source through a B2B aggregator. If your farm&#8217;s revenue is 90% grade-A produce packed into 10kg crates, influencer marketing money is better spent on a certified weighbridge, a better grading system, or a dedicated sales staff for F&#038;B contracts.<\/p>\n<p>Micro influencers also cannot move perishable inventory fast enough. A leafy vegetable farm in Tanjung Sepat or a poultry operation has a harvest schedule measured in hours. Even a viral TikTok video won&#8217;t clear a warehouse of bok choy. Farms in this category should put their effort into WhatsApp Business catalogs for existing buyers, monthly bulk pricing notifications, and cold outreach to restaurant owners in their delivery radius.<\/p>\n<h2>Alternative Channels That Compete With Influencer Spend<\/h2>\n<p>The same RM 800 budget can buy roughly 3 to 5 days of geo-fenced Facebook or Instagram ads targeting users within 50 km of the farm. For a U-pick farm in Selangor near Shah Alam or a weekend durian orchard in Sepang, location-targeted ads consistently outperform a single influencer post because they repeat impressions until the harvest window closes.<\/p>\n<p>Google Business Profile is an underrated competitor. Farms with accurate maps listings, opening hours, harvest season status, and photos rank for searches like &#8220;strawberry picking near me&#8221; or &#8220;durian buffet Shah Alam&#8221;. Setting this up costs RM 0 and brings a steady stream of search-driven visitors that outlasts any influencer story. Paid Google Ads for non-branded terms like &#8220;farm visit Kuala Lumpur&#8221; are also cheaper per click than an influencer&#8217;s per-person rate, especially if the farm has a strong landing page with online booking.<\/p>\n<h2>Structuring Pay-For-Output Deals to Cut Risk<\/h2>\n<p>Farms should never pay a flat fee up front unless the influencer has a documented history of driving physical visitors to similar agri-tourism sites. The safer structure is a hybrid: RM 150 to RM 200 baseline to cover travel and content production, plus a pre-agreed commission of RM 5 to RM 10 per unique visitor who presents the influencer&#8217;s code at the gate. This aligns incentives with actual foot traffic.<\/p>\n<p>Another practical structure is the seasonal harvest contract. A durian orchard pays an influencer RM 500 for the season, in exchange for 4 to 6 posts timed to each durian drop across July to August, plus story coverage of any weekend event. Each post may only bring 8 visitors, but across six posts with harvest windows, the cumulative effect beats a single high-reach post. Farms must also add the influencer&#8217;s content to their own reposting pipeline \u2014 the video shot during a single visit can run for months on the farm&#8217;s own TikTok account, extending the cost-per-visitor ratio dramatically.<\/p>\n<h2>Channel Comparison for Farm Marketing Spend<\/h2>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Channel<\/th>\n<th>Cost Range (MYR)<\/th>\n<th>Best For<\/th>\n<th>Tracking Method<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>&#8212;<\/td>\n<td>&#8212;<\/td>\n<td>&#8212;<\/td>\n<td>&#8212;<\/td>\n<\/tr>\n<tr>\n<td>Nano influencer (1k\u20135k followers)<\/td>\n<td>RM 80 \u2013 RM 200<\/td>\n<td>Local U-pick farms, weekend stalls<\/td>\n<td>Promo code, gate mention<\/td>\n<\/tr>\n<tr>\n<td>Micro influencer (10k\u201330k followers)<\/td>\n<td>RM 400 \u2013 RM 800<\/td>\n<td>Agri-tourism, durian buffets, harvest events<\/td>\n<td>QR code, unique phone line<\/td>\n<\/tr>\n<tr>\n<td>Niche durian\/travel account (30k+)<\/td>\n<td>RM 1,000 \u2013 RM 1,500<\/td>\n<td>Seasonal durian orchards, high-ticket farm stays<\/td>\n<td>Commission per visitor<\/td>\n<\/tr>\n<tr>\n<td>Facebook\/Instagram geo-fenced ads<\/td>\n<td>RM 100 \u2013 RM 300 per day<\/td>\n<td>Farms within 50 km of Klang Valley cities<\/td>\n<td>Pixel tracking, book via online form<\/td>\n<\/tr>\n<tr>\n<td>Google Business Profile<\/td>\n<td>RM 0 (free)<\/td>\n<td>Any farm with physical visitation<\/td>\n<td>Google Maps engagement metrics<\/td>\n<\/tr>\n<tr>\n<td>WhatsApp Business + direct F&#038;B outreach<\/td>\n<td>RM 0 \u2013 RM 50 (SIM)<\/td>\n<td>Wholesale, restaurants, hypermarkets<\/td>\n<td>Existing purchase orders<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: Micro influencer marketing only delivers a positive ROI for Malaysian farms when the property runs agri-tourism, U-pick, or durian buffet operations with an RM 50+ average ticket; wholesale and contract-supply farms rarely recover the RM 400\u2013RM 1,200 per-post cost. Breaking Down Actual Influencer Rates for Malaysian Farms The cost structure for farm influencer [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3131,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[34],"class_list":["post-3071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Micro Influencer Marketing Worth Cost for Farms - Durian Journal Malaysia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Micro Influencer Marketing Worth Cost for Farms - Durian Journal Malaysia\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: Micro influencer marketing only delivers a positive ROI for Malaysian farms when the property runs agri-tourism, U-pick, or durian buffet operations with an RM 50+ average ticket; wholesale and contract-supply farms rarely recover the RM 400\u2013RM 1,200 per-post cost. Breaking Down Actual Influencer Rates for Malaysian Farms The cost structure for farm influencer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/\" \/>\n<meta property=\"og:site_name\" content=\"Durian Journal Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-08T02:37:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/08\/is-micro-influencer-marketing-worth-cost-for-farms-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/is-micro-influencer-marketing-worth-cost-for-farms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/is-micro-influencer-marketing-worth-cost-for-farms\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/person\\\/44f8171ce1f4b566a0431b0e9f980baf\"},\"headline\":\"Is Micro Influencer Marketing Worth Cost for Farms\",\"datePublished\":\"2026-09-08T02:37:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/is-micro-influencer-marketing-worth-cost-for-farms\\\/\"},\"wordCount\":989,\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/is-micro-influencer-marketing-worth-cost-for-farms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/is-micro-influencer-marketing-worth-cost-for-farms-2.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/is-micro-influencer-marketing-worth-cost-for-farms\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/is-micro-influencer-marketing-worth-cost-for-farms\\\/\",\"name\":\"Is Micro Influencer Marketing Worth Cost for Farms - Durian Journal Malaysia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/is-micro-influencer-marketing-worth-cost-for-farms\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/is-micro-influencer-marketing-worth-cost-for-farms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/is-micro-influencer-marketing-worth-cost-for-farms-2.webp\",\"datePublished\":\"2026-09-08T02:37:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/is-micro-influencer-marketing-worth-cost-for-farms\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/durianjournal.com\\\/my\\\/is-micro-influencer-marketing-worth-cost-for-farms\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/is-micro-influencer-marketing-worth-cost-for-farms\\\/#primaryimage\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/is-micro-influencer-marketing-worth-cost-for-farms-2.webp\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/is-micro-influencer-marketing-worth-cost-for-farms-2.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/is-micro-influencer-marketing-worth-cost-for-farms\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Micro Influencer Marketing Worth Cost for Farms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#website\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/\",\"name\":\"Durian Journal\",\"description\":\"Malaysia\u2019s Freshest News, Trends &amp; Insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#organization\"},\"alternateName\":\"Malaysia Top Recommendation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#organization\",\"name\":\"Durian Journal Article\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"width\":578,\"height\":196,\"caption\":\"Durian Journal Article\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/person\\\/44f8171ce1f4b566a0431b0e9f980baf\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Micro Influencer Marketing Worth Cost for Farms - Durian Journal Malaysia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/","og_locale":"en_US","og_type":"article","og_title":"Is Micro Influencer Marketing Worth Cost for Farms - Durian Journal Malaysia","og_description":"Quick Summary: Micro influencer marketing only delivers a positive ROI for Malaysian farms when the property runs agri-tourism, U-pick, or durian buffet operations with an RM 50+ average ticket; wholesale and contract-supply farms rarely recover the RM 400\u2013RM 1,200 per-post cost. Breaking Down Actual Influencer Rates for Malaysian Farms The cost structure for farm influencer [&hellip;]","og_url":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/","og_site_name":"Durian Journal Malaysia","article_published_time":"2026-09-08T02:37:09+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/08\/is-micro-influencer-marketing-worth-cost-for-farms-2.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/#article","isPartOf":{"@id":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/"},"author":{"name":"becky fung","@id":"https:\/\/durianjournal.com\/my\/#\/schema\/person\/44f8171ce1f4b566a0431b0e9f980baf"},"headline":"Is Micro Influencer Marketing Worth Cost for Farms","datePublished":"2026-09-08T02:37:09+00:00","mainEntityOfPage":{"@id":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/"},"wordCount":989,"publisher":{"@id":"https:\/\/durianjournal.com\/my\/#organization"},"image":{"@id":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/08\/is-micro-influencer-marketing-worth-cost-for-farms-2.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/","url":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/","name":"Is Micro Influencer Marketing Worth Cost for Farms - Durian Journal Malaysia","isPartOf":{"@id":"https:\/\/durianjournal.com\/my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/#primaryimage"},"image":{"@id":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/08\/is-micro-influencer-marketing-worth-cost-for-farms-2.webp","datePublished":"2026-09-08T02:37:09+00:00","breadcrumb":{"@id":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/#primaryimage","url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/08\/is-micro-influencer-marketing-worth-cost-for-farms-2.webp","contentUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/08\/is-micro-influencer-marketing-worth-cost-for-farms-2.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/durianjournal.com\/my\/is-micro-influencer-marketing-worth-cost-for-farms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/durianjournal.com\/my\/"},{"@type":"ListItem","position":2,"name":"Is Micro Influencer Marketing Worth Cost for Farms"}]},{"@type":"WebSite","@id":"https:\/\/durianjournal.com\/my\/#website","url":"https:\/\/durianjournal.com\/my\/","name":"Durian Journal","description":"Malaysia\u2019s Freshest News, Trends &amp; Insights","publisher":{"@id":"https:\/\/durianjournal.com\/my\/#organization"},"alternateName":"Malaysia Top Recommendation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/durianjournal.com\/my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/durianjournal.com\/my\/#organization","name":"Durian Journal Article","url":"https:\/\/durianjournal.com\/my\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/my\/#\/schema\/logo\/image\/","url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","contentUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","width":578,"height":196,"caption":"Durian Journal Article"},"image":{"@id":"https:\/\/durianjournal.com\/my\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/durianjournal.com\/my\/#\/schema\/person\/44f8171ce1f4b566a0431b0e9f980baf","name":"becky fung","url":"https:\/\/durianjournal.com\/my\/author\/beckyfung\/"}]}},"authors":[{"term_id":34,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts\/3071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/comments?post=3071"}],"version-history":[{"count":1,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts\/3071\/revisions"}],"predecessor-version":[{"id":3132,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts\/3071\/revisions\/3132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/media\/3131"}],"wp:attachment":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/media?parent=3071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/categories?post=3071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/tags?post=3071"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/ppma_author?post=3071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}