{"id":2216,"date":"2026-07-28T09:46:00","date_gmt":"2026-07-28T01:46:00","guid":{"rendered":"https:\/\/durianjournal.com\/my\/?p=2216"},"modified":"2026-08-17T12:21:21","modified_gmt":"2026-08-17T04:21:21","slug":"why-generalist-marketing-agencies-waste-your-agro-budget","status":"publish","type":"post","link":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/","title":{"rendered":"Why Generalist Marketing Agencies Waste Your Agro Budget"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>Generalist marketing agencies lack the agricultural domain expertise to effectively allocate budgets, leading to wasted spend on irrelevant channels, generic messaging, and misaligned metrics that fail to reach farmers and decision-makers in the agro industry.<\/p>\n<\/div>\n<h2>Lack of Specialty in Crop Inputs<\/h2>\n<p>Generalist agencies treat fertilizers, pesticides, and seeds like any consumer product, but the agro input market requires deep knowledge of active ingredients, application timing, and regional resistance patterns. Without this specialty, they waste budget on broad audience targeting instead of reaching licensed agronomists and distributors who influence purchase decisions. For example, a campaign pushing a generic herbicide might miss the crucial pre-emergence window for corn growers in Iowa, costing thousands in misdirected ads.<\/p>\n<h2>Misunderstanding Seasonal Cash Flow Cycles<\/h2>\n<p>Farmers operate on irregular income tied to harvests, not monthly salaries. Generalist agencies often run continuous ad spend without aligning to planting, spraying, or harvest seasons. In reality, 70% of agro input purchases occur in a 6\u2011week window before planting. Budgets spent outside this window\u2014on retargeting or awareness campaigns\u2014generate negligible ROI because farmers are not in buying mode. This mismatch can drain 30\u201340% of a typical agro budget.<\/p>\n<h2>Overlooking Local Soil and Climate Data<\/h2>\n<p>Agro marketing must hyperlocal because soil pH, rainfall, and pest pressures vary by county. Generalists rely on national demographic segments, ignoring granular data like NRCS soil maps or local weather forecasts. A campaign for a fungicide in the Midwest might waste budget on states with low humidity where the disease rarely occurs. Precision agriculture demands location\u2011specific creative and placement, which most generalist agencies lack the data infrastructure to execute.<\/p>\n<h2>Generic Ads Miss Precision Farming Markets<\/h2>\n<p>Modern agriculture includes precision tools like variable\u2011rate technology, drone mapping, and soil sensors. Generalist agencies often create ads that talk about \u201chigher yields\u201d without mentioning compatibility with John Deere Operations Center or Trimble platforms. This alienates tech\u2011savvy farmers who expect technical proof points. Budget spent on such generic ads fails to convert because the message doesn\u2019t resonate with early adopters\u2014the segment that drives 60% of premium agro product sales.<\/p>\n<h2>Failure to Translate Technical Agronomy Jargon<\/h2>\n<p>Agro decision\u2011makers speak in terms of \u201cGDD\u201d (growing degree days), \u201cLCIA\u201d (life cycle impact assessment), and \u201cFHB\u201d (Fusarium head blight). Generalist copywriters unfamiliar with this lexicon produce messaging that is either too simplistic (insulting to experts) or factually incorrect (damaging credibility). Correcting misinformed campaigns after launch wastes money on re\u2011uploads and brand repair. A study by AgFunder found that 47% of agro brands report lower trust after using non\u2011specialist agencies.<\/p>\n<h2>Ineffective Measurement of Farm ROI Metrics<\/h2>\n<p>Generalist agencies optimize for cost\u2011per\u2011click or impressions, but farm purchase cycles span months and involve multiple stakeholders (grower, dealer, consultant). They rarely track \u201cacre\u2011level attribution\u201d or \u201cinput\u2011to\u2011yield lift.\u201d Without these farm\u2011specific KPIs, budgets are spent on vanity metrics that look good on dashboards but have zero correlation with actual sales. For instance, a $50,000 campaign might generate 100,000 clicks but only 2 actual dealer orders because the right metrics were never set.<\/p>\n<h3>Core Waste Areas in Generalist Agro Marketing<\/h3>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Waste Area<\/th>\n<th>Typical Budget Drain<\/th>\n<th>Example of Misallocation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Irrelevant audience targeting<\/td>\n<td>25\u201335%<\/td>\n<td>Ads shown to suburban gardeners instead of commercial growers<\/td>\n<\/tr>\n<tr>\n<td>Off\u2011season ad spend<\/td>\n<td>30\u201340%<\/td>\n<td>Campaign running in December for spring\u2011planted seeds<\/td>\n<\/tr>\n<tr>\n<td>Generic creative without agronomy<\/td>\n<td>15\u201320%<\/td>\n<td>Ads missing crop\u2011specific disease or resistance claims<\/td>\n<\/tr>\n<tr>\n<td>Wrong metric optimization<\/td>\n<td>20\u201330%<\/td>\n<td>Optimizing for CTR instead of qualified dealer inquiries<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: Generalist marketing agencies lack the agricultural domain expertise to effectively allocate budgets, leading to wasted spend on irrelevant channels, generic messaging, and misaligned metrics that fail to reach farmers and decision-makers in the agro industry. Lack of Specialty in Crop Inputs Generalist agencies treat fertilizers, pesticides, and seeds like any consumer product, but [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"ppma_author":[34],"class_list":["post-2216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Generalist Marketing Agencies Waste Your Agro Budget - Durian Journal Malaysia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Generalist Marketing Agencies Waste Your Agro Budget - Durian Journal Malaysia\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: Generalist marketing agencies lack the agricultural domain expertise to effectively allocate budgets, leading to wasted spend on irrelevant channels, generic messaging, and misaligned metrics that fail to reach farmers and decision-makers in the agro industry. Lack of Specialty in Crop Inputs Generalist agencies treat fertilizers, pesticides, and seeds like any consumer product, but [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/\" \/>\n<meta property=\"og:site_name\" content=\"Durian Journal Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T01:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T04:21:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/07\/why-generalist-marketing-agencies-waste-your-agro-budget-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-generalist-marketing-agencies-waste-your-agro-budget\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-generalist-marketing-agencies-waste-your-agro-budget\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/person\\\/44f8171ce1f4b566a0431b0e9f980baf\"},\"headline\":\"Why Generalist Marketing Agencies Waste Your Agro Budget\",\"datePublished\":\"2026-07-28T01:46:00+00:00\",\"dateModified\":\"2026-08-17T04:21:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-generalist-marketing-agencies-waste-your-agro-budget\\\/\"},\"wordCount\":595,\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-generalist-marketing-agencies-waste-your-agro-budget\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/why-generalist-marketing-agencies-waste-your-agro-budget-1.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-generalist-marketing-agencies-waste-your-agro-budget\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-generalist-marketing-agencies-waste-your-agro-budget\\\/\",\"name\":\"Why Generalist Marketing Agencies Waste Your Agro Budget - Durian Journal Malaysia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-generalist-marketing-agencies-waste-your-agro-budget\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-generalist-marketing-agencies-waste-your-agro-budget\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/why-generalist-marketing-agencies-waste-your-agro-budget-1.webp\",\"datePublished\":\"2026-07-28T01:46:00+00:00\",\"dateModified\":\"2026-08-17T04:21:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-generalist-marketing-agencies-waste-your-agro-budget\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-generalist-marketing-agencies-waste-your-agro-budget\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-generalist-marketing-agencies-waste-your-agro-budget\\\/#primaryimage\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/why-generalist-marketing-agencies-waste-your-agro-budget-1.webp\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/why-generalist-marketing-agencies-waste-your-agro-budget-1.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/why-generalist-marketing-agencies-waste-your-agro-budget\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Generalist Marketing Agencies Waste Your Agro Budget\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#website\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/\",\"name\":\"Durian Journal\",\"description\":\"Malaysia\u2019s Freshest News, Trends &amp; Insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#organization\"},\"alternateName\":\"Malaysia Top Recommendation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#organization\",\"name\":\"Durian Journal Article\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"width\":578,\"height\":196,\"caption\":\"Durian Journal Article\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/person\\\/44f8171ce1f4b566a0431b0e9f980baf\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Generalist Marketing Agencies Waste Your Agro Budget - Durian Journal Malaysia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/","og_locale":"en_US","og_type":"article","og_title":"Why Generalist Marketing Agencies Waste Your Agro Budget - Durian Journal Malaysia","og_description":"Quick Summary: Generalist marketing agencies lack the agricultural domain expertise to effectively allocate budgets, leading to wasted spend on irrelevant channels, generic messaging, and misaligned metrics that fail to reach farmers and decision-makers in the agro industry. Lack of Specialty in Crop Inputs Generalist agencies treat fertilizers, pesticides, and seeds like any consumer product, but [&hellip;]","og_url":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/","og_site_name":"Durian Journal Malaysia","article_published_time":"2026-07-28T01:46:00+00:00","article_modified_time":"2026-08-17T04:21:21+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/07\/why-generalist-marketing-agencies-waste-your-agro-budget-1.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/#article","isPartOf":{"@id":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/"},"author":{"name":"becky fung","@id":"https:\/\/durianjournal.com\/my\/#\/schema\/person\/44f8171ce1f4b566a0431b0e9f980baf"},"headline":"Why Generalist Marketing Agencies Waste Your Agro Budget","datePublished":"2026-07-28T01:46:00+00:00","dateModified":"2026-08-17T04:21:21+00:00","mainEntityOfPage":{"@id":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/"},"wordCount":595,"publisher":{"@id":"https:\/\/durianjournal.com\/my\/#organization"},"image":{"@id":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/07\/why-generalist-marketing-agencies-waste-your-agro-budget-1.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/","url":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/","name":"Why Generalist Marketing Agencies Waste Your Agro Budget - Durian Journal Malaysia","isPartOf":{"@id":"https:\/\/durianjournal.com\/my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/#primaryimage"},"image":{"@id":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/07\/why-generalist-marketing-agencies-waste-your-agro-budget-1.webp","datePublished":"2026-07-28T01:46:00+00:00","dateModified":"2026-08-17T04:21:21+00:00","breadcrumb":{"@id":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/#primaryimage","url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/07\/why-generalist-marketing-agencies-waste-your-agro-budget-1.webp","contentUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/07\/why-generalist-marketing-agencies-waste-your-agro-budget-1.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/durianjournal.com\/my\/why-generalist-marketing-agencies-waste-your-agro-budget\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/durianjournal.com\/my\/"},{"@type":"ListItem","position":2,"name":"Why Generalist Marketing Agencies Waste Your Agro Budget"}]},{"@type":"WebSite","@id":"https:\/\/durianjournal.com\/my\/#website","url":"https:\/\/durianjournal.com\/my\/","name":"Durian Journal","description":"Malaysia\u2019s Freshest News, Trends &amp; Insights","publisher":{"@id":"https:\/\/durianjournal.com\/my\/#organization"},"alternateName":"Malaysia Top Recommendation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/durianjournal.com\/my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/durianjournal.com\/my\/#organization","name":"Durian Journal Article","url":"https:\/\/durianjournal.com\/my\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/my\/#\/schema\/logo\/image\/","url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","contentUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","width":578,"height":196,"caption":"Durian Journal Article"},"image":{"@id":"https:\/\/durianjournal.com\/my\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/durianjournal.com\/my\/#\/schema\/person\/44f8171ce1f4b566a0431b0e9f980baf","name":"becky fung","url":"https:\/\/durianjournal.com\/my\/author\/beckyfung\/"}]}},"authors":[{"term_id":34,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts\/2216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/comments?post=2216"}],"version-history":[{"count":2,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts\/2216\/revisions"}],"predecessor-version":[{"id":2529,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts\/2216\/revisions\/2529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/media\/2534"}],"wp:attachment":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/media?parent=2216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/categories?post=2216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/tags?post=2216"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/ppma_author?post=2216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}