{"id":2095,"date":"2026-07-20T11:42:00","date_gmt":"2026-07-20T03:42:00","guid":{"rendered":"https:\/\/durianjournal.com\/my\/?p=2095"},"modified":"2026-08-14T12:18:51","modified_gmt":"2026-08-14T04:18:51","slug":"whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets","status":"publish","type":"post","link":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/","title":{"rendered":"WhatsApp Marketing vs Bulk SMS for Durian Retail Outlets"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>This article compares WhatsApp Marketing and Bulk SMS for durian retail outlets, highlighting cost, engagement, and conversion differences to help sellers choose the right channel.<\/p>\n<\/div>\n<h2>Cost Per Message Comparison Analysis<\/h2>\n<p>Bulk SMS typically charges 3 to 5 cents per message in Malaysia, while WhatsApp Business API sends cost around 4 to 6 cents per conversation (24\u2011hour window). For a durian outlet sending 10,000 alerts monthly, SMS may be cheaper for pure transactional updates. However, WhatsApp\u2019s richer media (images of durian flesh, video harvests) can justify higher per\u2011message investment due to better conversion rates.<\/p>\n<h2>Customer Engagement and Open Rates<\/h2>\n<p>Bulk SMS open rates hover at 90\u201398% since messages land in the native inbox without spam filters. WhatsApp\u2019s open rate is similar but includes read receipts and reply capabilities. For durian retailers, WhatsApp enables instant photo replies of available stock, while SMS is one\u2011way. Engagement metrics show WhatsApp generates 3\u20135\u00d7 more replies, crucial for handling custom orders like \u201ccut half\u201d or \u201cseedless.\u201d<\/p>\n<h2>Multimedia And Rich Content Options<\/h2>\n<p>SMS supports only 160 plain characters. WhatsApp allows high\u2011resolution images, videos, PDFs (e.g., durian price lists), and live location sharing for delivery updates. A Durian retail outlet can send a 30\u2011second video of a just\u2011opened Musang King to entice impulse buys. This multimedia advantage increases average order value by 15\u201320% compared to text\u2011only SMS campaigns.<\/p>\n<h2>Delivery Reliability And Spam Risks<\/h2>\n<p>SMS delivery is near\u2011100% to any mobile number but can be blocked by telco filters for mass blasts. WhatsApp messages require opt\u2011in consent and risk account suspension if users mark as spam. For durian outlets, SMS works best for one\u2011time seasonal alerts (e.g., \u201cDurian season starts tomorrow\u201d), while WhatsApp builds a loyal subscriber list through QR code sign\u2011ups at the store.<\/p>\n<h2>Analytics And Customer Data Insights<\/h2>\n<p>Bulk SMS providers offer basic delivery and open reports. WhatsApp Business API gives detailed metrics: message read times, click\u2011through rates on links, and user phone numbers linked to profile names. Durian retailers can segment customers by past orders (e.g., \u201cprefers D24\u201d vs \u201clikes Mao Shan Wang\u201d) and tailor messages, achieving 30% higher repeat purchase rates.<\/p>\n<h2>Practical Suitability For Durian Retail<\/h2>\n<p>SMS suits urgent, short notices like \u201cFresh batch arrived \u2013 50% off today only.\u201d WhatsApp fits relationship\u2011based marketing: sending cultivation stories, variety recommendations, and after\u2011sale care tips. Most successful durian outlets use both: SMS for time\u2011sensitive promos, WhatsApp for ongoing customer nurture, with a combined ROI of 400% when properly segmented.<\/p>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Feature<\/th>\n<th>WhatsApp Marketing<\/th>\n<th>Bulk SMS<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Cost per message<\/td>\n<td>~$0.04\u20130.06 (API)<\/td>\n<td>~$0.03\u20130.05<\/td>\n<\/tr>\n<tr>\n<td>Open rate<\/td>\n<td>90\u201398%<\/td>\n<td>90\u201398%<\/td>\n<\/tr>\n<tr>\n<td>Two\u2011way chat<\/td>\n<td>Yes (replies)<\/td>\n<td>No (one\u2011way)<\/td>\n<\/tr>\n<tr>\n<td>Media support<\/td>\n<td>Image, video, PDF<\/td>\n<td>Text only (160 chars)<\/td>\n<\/tr>\n<tr>\n<td>Opt\u2011in required<\/td>\n<td>Yes (WhatsApp consent)<\/td>\n<td>No (any number)<\/td>\n<\/tr>\n<tr>\n<td>Best use case<\/td>\n<td>Relationship &#038; upselling<\/td>\n<td>Urgent alerts &#038; flash sales<\/td>\n<\/tr>\n<tr>\n<td>Average order lift<\/td>\n<td>+15\u201320%<\/td>\n<td>+5\u201310%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: This article compares WhatsApp Marketing and Bulk SMS for durian retail outlets, highlighting cost, engagement, and conversion differences to help sellers choose the right channel. Cost Per Message Comparison Analysis Bulk SMS typically charges 3 to 5 cents per message in Malaysia, while WhatsApp Business API sends cost around 4 to 6 cents [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"ppma_author":[34],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Marketing vs Bulk SMS for Durian Retail Outlets - Durian Journal Malaysia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp Marketing vs Bulk SMS for Durian Retail Outlets - Durian Journal Malaysia\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: This article compares WhatsApp Marketing and Bulk SMS for durian retail outlets, highlighting cost, engagement, and conversion differences to help sellers choose the right channel. Cost Per Message Comparison Analysis Bulk SMS typically charges 3 to 5 cents per message in Malaysia, while WhatsApp Business API sends cost around 4 to 6 cents [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/\" \/>\n<meta property=\"og:site_name\" content=\"Durian Journal Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-20T03:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-14T04:18:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/07\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/person\\\/44f8171ce1f4b566a0431b0e9f980baf\"},\"headline\":\"WhatsApp Marketing vs Bulk SMS for Durian Retail Outlets\",\"datePublished\":\"2026-07-20T03:42:00+00:00\",\"dateModified\":\"2026-08-14T04:18:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\\\/\"},\"wordCount\":488,\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets-1.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\\\/\",\"name\":\"WhatsApp Marketing vs Bulk SMS for Durian Retail Outlets - Durian Journal Malaysia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets-1.webp\",\"datePublished\":\"2026-07-20T03:42:00+00:00\",\"dateModified\":\"2026-08-14T04:18:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/durianjournal.com\\\/my\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\\\/#primaryimage\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets-1.webp\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets-1.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WhatsApp Marketing vs Bulk SMS for Durian Retail Outlets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#website\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/\",\"name\":\"Durian Journal\",\"description\":\"Malaysia\u2019s Freshest News, Trends &amp; Insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#organization\"},\"alternateName\":\"Malaysia Top Recommendation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#organization\",\"name\":\"Durian Journal Article\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"contentUrl\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/durian-journal-malaysia-blog.png\",\"width\":578,\"height\":196,\"caption\":\"Durian Journal Article\"},\"image\":{\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/#\\\/schema\\\/person\\\/44f8171ce1f4b566a0431b0e9f980baf\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/durianjournal.com\\\/my\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WhatsApp Marketing vs Bulk SMS for Durian Retail Outlets - Durian Journal Malaysia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/","og_locale":"en_US","og_type":"article","og_title":"WhatsApp Marketing vs Bulk SMS for Durian Retail Outlets - Durian Journal Malaysia","og_description":"Quick Summary: This article compares WhatsApp Marketing and Bulk SMS for durian retail outlets, highlighting cost, engagement, and conversion differences to help sellers choose the right channel. Cost Per Message Comparison Analysis Bulk SMS typically charges 3 to 5 cents per message in Malaysia, while WhatsApp Business API sends cost around 4 to 6 cents [&hellip;]","og_url":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/","og_site_name":"Durian Journal Malaysia","article_published_time":"2026-07-20T03:42:00+00:00","article_modified_time":"2026-08-14T04:18:51+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/07\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets-1.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/#article","isPartOf":{"@id":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/"},"author":{"name":"becky fung","@id":"https:\/\/durianjournal.com\/my\/#\/schema\/person\/44f8171ce1f4b566a0431b0e9f980baf"},"headline":"WhatsApp Marketing vs Bulk SMS for Durian Retail Outlets","datePublished":"2026-07-20T03:42:00+00:00","dateModified":"2026-08-14T04:18:51+00:00","mainEntityOfPage":{"@id":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/"},"wordCount":488,"publisher":{"@id":"https:\/\/durianjournal.com\/my\/#organization"},"image":{"@id":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/07\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets-1.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/","url":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/","name":"WhatsApp Marketing vs Bulk SMS for Durian Retail Outlets - Durian Journal Malaysia","isPartOf":{"@id":"https:\/\/durianjournal.com\/my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/#primaryimage"},"image":{"@id":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/#primaryimage"},"thumbnailUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/07\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets-1.webp","datePublished":"2026-07-20T03:42:00+00:00","dateModified":"2026-08-14T04:18:51+00:00","breadcrumb":{"@id":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/#primaryimage","url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/07\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets-1.webp","contentUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2026\/07\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets-1.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/durianjournal.com\/my\/whatsapp-marketing-vs-bulk-sms-for-durian-retail-outlets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/durianjournal.com\/my\/"},{"@type":"ListItem","position":2,"name":"WhatsApp Marketing vs Bulk SMS for Durian Retail Outlets"}]},{"@type":"WebSite","@id":"https:\/\/durianjournal.com\/my\/#website","url":"https:\/\/durianjournal.com\/my\/","name":"Durian Journal","description":"Malaysia\u2019s Freshest News, Trends &amp; Insights","publisher":{"@id":"https:\/\/durianjournal.com\/my\/#organization"},"alternateName":"Malaysia Top Recommendation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/durianjournal.com\/my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/durianjournal.com\/my\/#organization","name":"Durian Journal Article","url":"https:\/\/durianjournal.com\/my\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durianjournal.com\/my\/#\/schema\/logo\/image\/","url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","contentUrl":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2025\/03\/durian-journal-malaysia-blog.png","width":578,"height":196,"caption":"Durian Journal Article"},"image":{"@id":"https:\/\/durianjournal.com\/my\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/durianjournal.com\/my\/#\/schema\/person\/44f8171ce1f4b566a0431b0e9f980baf","name":"becky fung","url":"https:\/\/durianjournal.com\/my\/author\/beckyfung\/"}]}},"authors":[{"term_id":34,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/durianjournal.com\/my\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":2,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"predecessor-version":[{"id":2438,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/posts\/2095\/revisions\/2438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/media\/2443"}],"wp:attachment":[{"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/tags?post=2095"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/durianjournal.com\/my\/wp-json\/wp\/v2\/ppma_author?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}